It’s 2024. Chances are, you’re familiar with AI. You might even have interacted with it yourself. You’ve likely watched a show or movie that incorporates AI effects. Maybe you’ve used the AI overview that is generated on many Google inquiries. But people often debate about whether artificial intelligence should be used to create content, such as articles or e-books.
If you’re trying to create content for your business, like blog posts, is it a good idea to use artificial intelligence tools? The answer is: kind of. Although it’s become commonplace to use AI to write emails or product descriptions, it’s likely not in your best interest to use it to create entire blog posts. But should you use it as a planning tool? Absolutely!
We’ll discuss the best ways to use AI for content creation as well as why using it for full pieces of content isn’t recommended.
How you can use AI for content creation planning
There’s a difference between using AI for planning content ideas and using it to write entire blog posts. Using artificial intelligence to create full pieces of content can impact its integrity as well as the reader’s trust in you. On the other hand, we’re all about using the latest technologies to our advantage. That’s why it can be a great idea to use AI to help you plan your content.
Using AI for planning content ideas means that it can help you:
- Brainstorm ideas — It’s not always easy to come up with new blog post ideas. Keyword research can help you gain a competitive edge and target the right audience — but it’s important to think outside the box whenever possible or create a new angle on a popular topic. An AI tool can help you generate new ideas that can spark some inspiration. For example, you can type in “common issues for new cooks.” It may come up with everything from “How to double a recipe” to “Butter alternatives.”
- Outline your posts — While some people can just sit down and write the introduction, body and conclusion to a blog post in the first go, others take time to properly figure out the best format that will make the information flow and have the intended impact on the reader. You can use an AI tool to outline your posts as a way to organize your ideas and fine-tune the details.
- Proofread — From proper spelling and grammar to punctuation and sentence structure, there are many different aspects of writing that lead to high-quality content. It’s not always easy to correctly spell “definitely” (we double-checked that one) or know when to use a semicolon. It can be helpful to use AI to proofread your drafts to catch any small mistakes that may have slipped through the cracks.
Why using AI for content creation isn’t the best idea
While you can use AI tools to help guide you through the content creation process, it’s not recommended to use it to write entire blog posts. Not only does it take away from the originality, trustworthiness and emotional impact of your blog posts, but it can also impact your search engine optimization (SEO) strategy.
While search engines, such as Google, don’t punish content created by AI, a lot of AI-created articles and blog posts have factors that contribute to poor SEO performance and low keyword rankings, such as:
- Stale content that can become outdated, as AI only draws from existing data
- Lack of uniqueness that makes it difficult to stand out from competitors
- Room for inaccuracies if the AI doesn’t correctly interpret the intent
At BURG+CO., we pride ourselves on never using AI to write full pieces of content. While our content marketing team may use AI to brainstorm ideas and proofread for mistakes, our work is all about using our research skills and expertise to create high-performing blog posts for our clients that will move their bottom line.
Want to attract new visitors to your website without AI content creation? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
