One of the best things about how far we’ve come with the internet is that we can now do deeper and deeper research with just a few clicks. One minute you’re researching aquariums, and the next you’re learning about the eating habits of otters. When you find a link on one page, it can send you to another relevant source that provides different information you didn’t even know you were looking for. This is known as link building.
You want people to click on your site who are qualified leads that fit into your demographic. Sometimes, they don’t even know that they’re looking for you. But perhaps they can be gently guided in the right direction from another source. That’s where link building comes in. While every link to your site can be beneficial in some way, you should be prioritizing link building with sources that have a solid reputation that can reflect well on your own.
We’ll talk about the importance of high-authority link building in your search engine optimization (SEO) strategy. We’ll also discuss techniques for the process.
How high-authority link building helps your SEO
High-authority link building essentially means that your site or content is linked from another source that has high domain authority (DA) or domain rating (DR) scores. When you get this nod of approval from a high-authority source, it boosts your own authority. Ideally, a site that has a DA or DR of at least 70 is deemed as high authority.
When it comes to SEO, both backlinks (the actual links used on the referring site) and authority are crucial contributing factors for the search engine algorithms for keyword rankings. The authority of those backlinks is also considered. It’s important that you build trust and credibility with your users by being connected to other trustworthy sources. If you have a backlink located on a site with poor user experience, technical issues and out-of-date content, it can reflect negatively on your own site.
Here are some benefits of high-authority link building:
- High-quality lead generation
- Creating a positive feedback loop with other credible sites
- Boosting organic traffic from improved keyword rankings
- Gaining a competitive edge
Link-building techniques for high-authority sites
Now that we’ve talked about what high-authority link building is, let’s dive a bit deeper into how you actually go about the process.
There are a few different ways that you can try to build backlinks with high-authority sources. While some techniques focus on what you can do on your site, others refer to efforts you can make for the high-authority sources you’re looking to connect with.
- Find broken links — It’s not unusual to find a broken link on a site. It’s also likely that the site owners aren’t aware of the error just yet if you’re seeing it. Search for broken links on high-authority sites, and reach out to them with a link from your own site that can replace it. You can use tools like the Ahrefs Free Broken Link Checker to try out this technique.
- Write guest posts — If you do something for a high-authority site, they can return the favor. Ask a related high-authority site about writing a guest post for them and including a link to your own site within the content. It’s a mutually beneficial exchange that may also involve them writing a guest post for you.
- Give them a positive testimonial — Similar to our previous point, it can be beneficial to show support to a high-authority site so that you can start to build a relationship with them. Leaving a positive testimonial about how they have helped your own business can plant a seed for future opportunities with them, such as backlinks.
At BURG+CO., our SEO services can help you strategize for high-authority link building for increased traffic, conversions and revenue.
Want to attract new visitors to your website through high-authority link building? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
