The top content marketing best practices to know about in 2024

Content marketing can play a significant role in your business’s brand awareness, online engagement and authority. While it can be tempting to determine what strategies are working for you now and capitalize on them forever, it’s essential to keep up with how the world of content marketing is constantly evolving. What works for you at this moment might not be sustainable for consistent results.

If you’re trying to plan your content marketing strategies in 2024, there are dozens of practices that are being utilized in the industry. But which ones can actually move your bottom line? That’s what we’re here to share with you.

Best content marketing practices to try in 2024

When you start to research content marketing practices, the choices can be overwhelming. But it’s important to focus on the practices that are most applicable for the type of content you’re creating and the demographics that you’re creating it for. The goal of incorporating the best practices is to keep your content fresh and creative while still maximizing efficiency and avoiding wasting time on ineffective processes.

At BURG+CO., our content marketing services help your business determine the best practices for building brand awareness as a way to increase acquisition, as well as brand loyalty to maintain retention.

Here’s a list of the top content marketing practices that you should be aware of in 2024:

  • Pinpoint your essential metrics — There are a ton of key performance indicators (KPIs) that you can track for your content campaigns, but you want to focus on the ones that align best with your business goals. For example, content shares on social media can increase brand awareness, which can be helpful for search engine optimization (SEO). But if you want to focus on retention, then you should be tracking your sign-ups for emails or newsletters through CTAs (calls to action) in blog posts.
  • Recognize gaps — It’s important that your content brings value to the user. That means making sure that they gain something from your post, such as a new piece of knowledge. Try to see what subtopics haven’t been covered in your field by your competitors, or even in your past content. By bringing something new to the table, you’re gaining a competitive advantage while bringing new keyword ranking opportunities.
  • Reformat content — If you have content on a trending topic — or that can apply to different demographics — try to spread that content across different avenues. You can repackage your content into a different format to increase visibility and engagement. For example, a high-ranking blog post on your site can be used as a script for an informational YouTube video.
  • Switch up the format — Piggybacking off the previous point, you can consider exploring new format options for your content to broaden your audience. For example, if you’re a healthcare clinic, you may focus primarily on blog posts. Instead of long-form content, try summing up the vital points of a topic for an infographic that can be visually appealing for Instagram users. Perhaps you can try your hand at audio, such as a podcast or even a themed Spotify playlist that you can share on social media.
  • Stick to a content calendar — Consistency is everything when it comes to content. But quality should also be prioritized over quantity. That’s why you should have a content calendar that keeps track of both content production and publishing. By scheduling your posts in advance, you can make sure that you’re not overwhelming users with content while still consistently bringing them something new.
  • Solve your customers’ pain points — While we all want to be proactive about issues, we’re only human. People are more likely to search for solutions for current problems as opposed to potential ones. Think about the problems that your customers may be experiencing and how your services or products can solve them. Then you can use that as a focal point of content for increased lead generation. For example, if you have services that help athletes maximize their performance, you can write content with titles like, “Why you may be running slower than you used to.”

Want to attract new visitors to your website through content marketing? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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