The top 3 lessons we’ve learned from years of physical therapy marketing

According to industry projections, the U.S. occupational and physical therapy (OPT) market share is set to explode from 2022 to 2028. One study projects that during that time the OPT market will grow by more than $25.3 billion. The reason? Reports cite the increasing number of people looking for preventive and quality of life improvement services. They also cite the rise in the number of people dealing with chronic diseases, like long-haul COVID and arthritis. 

As a physical therapy practice, you’re probably overjoyed with these positive projections. You’re likely eager to gain a slice of that massive revenue pie as well. However, you may not be sure how to do that exactly. That’s where our digital physical therapy marketing experts at BURG+CO. Marketing can help. 

3 key lessons we’ve learned from years of helping physical therapy practices with digital marketing

Each type of health care provider poses its own unique digital marketing challenges. Creating effective digital marketing plans for physical therapy practices is no exception. However, experience working with these practices helps immensely. 

Our BURG+CO. Marketing team has spent years helping multiple physical therapy practices build effective digital marketing strategies. In that time, we’ve definitely learned a thing or two about what tends to work best for PT practices and what doesn’t. 

Here are three of the key insights we’ve gained by working with our PT clients: 

1. Building an organic search presence is paramount.

Many people rely on search engines to find the health care they require. That’s why you want content from your physical therapy site appearing in the first page of search results at the very least. Our team has found there are several ways such an organic search presence can be built. Typically, building your organic search presence will start with optimizing your website for potential patients and search engine crawlers alike. 

This can be accomplished by updating your current site or by building a brand-new site using highly optimized templates. One of our clients explains how taking this step helped them: “We saw a 3x increase in form fill on our website within four weeks of flipping our site over to one of BURG+CO.’s conversion-optimized website templates.” 

2. Optimized and targeted content drives organic traffic.

It’s not just the setup of your website that helps drive organic traffic. The content that your site provides plays a major role in increasing organic traffic, too. This content will need to be highly optimized to compete with that of your competition, but it will also need to be targeted to meet the specific needs of your prospective patients. 

Getting that balance right can be easier with an accomplished content marketing team on your side. And when you do get it right, great things can happen. Just look at how our content marketing strategies helped one of our PT clients: “Our organic conversions have doubled in the past year from working with Burg + Co. Marketing. We regularly see 50-75 organic website conversions per week from people who found us through Google search.” 

3. Top-tier digital marketing services can lead to serious ROI.

Finding money to put toward digital marketing services isn’t always easy for physical therapy providers. That’s why many are concerned about making sure the return on investment (ROI) is there for such services before they commit to them. You’ll be happy to learn that digital marketing ROI tends to be very good. Like, unbelievably good. 

The right combination of search engine optimization (SEO), content marketing and other digital marketing services can help you see unprecedented ROI values. As one of our PT clients put it, “We have seen +74% growth in new patients specifically from our website appointment forms over the past three years — a direct correlation to the SEO work that the BURG+CO. team has put forward. Together, we’ve increased our ROI by +170% — and even saw significant traffic growth over last year which was impacted by COVID-19.”

These are just three things we’ve learned from building digital marketing plans for physical therapy practices, and we can put these and other lessons to work for your practice, too. 

Want to attract new patients to your PT practice? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and bringing in new patients. However, it’s difficult to attract visitors to your site when you don’t know which digital marketing techniques can help with this goal. Fortunately, physical therapy marketing is one of our specialties at BURG+CO.

Our team has years of experience in helping PT practices improve their digital presence to attract new patients and retain existing ones. If you’re looking to perform better in search engine results and attract more potential patients to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing services that can benefit your PT practice or to schedule a complimentary consultation.

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