It’s no secret that social media has started to take on a significant role in the success of a business’s marketing strategy. One of the most important aspects of marketing is meeting the customer where they are. And a majority of your customers are likely to be on at least one social media platform. In fact, social media users make up more than 90% of all internet users.
Knowing how to use social media for your business is one thing; however, knowing how to properly manage it to increase your customer acquisition and revenue is another. It’s important to know about the role that strategic social media management can have on your search engine optimization (SEO).
Essentially, in this blog post we’re going to discuss how proper social media management can boost your rankings on search engines. We’ll also go over the role of a social media manager, and how BURG+CO. can contribute to your social media strategy for SEO.
How social media management can help your SEO strategy
The goal of search engine optimization is to increase your brand awareness, site traffic and conversions by ranking high on relevant search engine result pages. The algorithms of these search engines look at how relevant your content is, how many people are engaging with it and the level of quality that it’s made with. Social media can help showcase all of that.
While proper social media management doesn’t directly influence SEO rankings, it helps boost the contributing factors. For example, if you’re a mental health clinic and you post content on a Facebook post about self-care for anxiety that’s shared by thousands of people, the algorithm will see it as high-quality content that people are engaging with. It also shows a vote of confidence by your audience, which can help boost your reputation. That increases the likelihood that you’ll rank high for keywords such as “mental health self care” and “anxiety self care options.”
Effective social media management often includes:
- Understanding how ads and content will appeal to target audiences.
- Keeping up with social media and marketing trends.
- Consistently engaging with followers on all platforms.
- Tracking and analyzing performance of campaigns.
- Developing strategies to increase reach and engagement.
What a social media manager does
Now that we’ve talked about social media management as a process for your SEO, it’s time to discuss the job position that can help you carry that process out. A social media manager has become a prevalent role in many businesses. They’ll use social media management tools to plan, create, publish and track your social media campaigns.
The main goal of a social media manager is to enhance your presence on social media as a way to boost engagement and conversions.
A high-quality social media manager should:
- Plan your social media content ahead of time for consistency.
- Be able to embody your business’s tone and personality while engaging with followers.
- Find and share third-party content relevant to your business.
- Stay up to date on what competitors are doing.
- Understand how each platform can be used to reach your target audience.
At BURG+CO., we’ll collaborate with your social media manager as part of our content marketing services. We’ll help you design social media strategies that boost your SEO by making sure that the campaigns check all the boxes that the algorithm is looking for. Plus, the content that our team creates can be shared throughout social media platforms as a way to boost brand visibility and conversions by sharing relevant information.
Depending on the size and industry of your business, you may have a single social media manager who takes on all the responsibility. Many businesses also have a social media team led by a manager to ensure that it receives the right amount of attention to create effective campaigns.
Want to attract new visitors to your website through effective social media management? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
