As part of our efforts to keep you informed and up-to-date with the latest in search engine optimization (SEO), Burg & Co. highlights important marketing news of the week. Our weekly SEO news highlights will help you keep track of new search engine policies, major search engine algorithm changes and new digital marketing trends.
This week we’re taking a look at a change to Google Maps, the increasing preference of voice search and an update from Bing.
1. Google is adding a “Follow” button to Google Maps
Google has added a “Follow” button to business listings in Google My Business, which lets people receive updates and news about a business from Google Maps. What this means for you is you need to put effort into creating content in your Google My Business listing that is clear, relevant and enticing for your target audience. If they follow you. They will receive updates on your new locations, hours, and other similar information.
2. Voice search is the preferred method of searching for directions
A new survey by Chatmeter shows that 88 percent of smartphone owners use voice search when searching for directions. This is likely due to the need to be hands-free while driving. Additionally, voice search is increasing in homes due to digital assistants like Amazon Alexa or Google Home.
Marketers need to make sure to research voice-relevant keywords, especially with location-related terms, to show up in voice searches.
3. Bing is adding features that display more seasonal trends
Google is the search engine giant that sets the majority of the industry’s standards, but Bing has a large presence too that should not be ignored by marketers.
In an effort to present more relevant information and facts to its users, Bing is introducing multi-perspective results. For example, a search result about the elections will display snippets of results from differing perspective to provide you balanced information.
Bing is also introducing a word of the day feature and larger snippets of information for current events.
Increase your traffic with an SEO strategy from Burg & Co.
SEO is a crucial component of any successful digital marketing strategy. It can be difficult to start and maintain an SEO strategy on your own, but with the help of Burg & Co., you can use SEO to boost traffic to your site. Contact us today to learn more about SEO and how it can increase your leads and conversion rates.
