This year continues to be a busy one in the world of search engine optimization (SEO). Staying on top of the latest, trends, developments and updates to search algorithms and best practices can be a full-time job. As our SEO experts come across items in our research that we find noteworthy, we’re happy to share them to keep you aware of where this field is heading.
This week, we’re sharing some information about an unconfirmed update to Google’s search algorithm, trends that point to a decline in traffic from organic search and what that means for SEO, and finally a recap of the yearly MozCon Digital Marketing Conference that was held this year in Seattle.
Unconfirmed Google update identified from fluctuations in search results
According to Search Engine Land, fluctuations and anomalies in Google search results from July point to an update that follows their June core update. A spike in traffic from many industry researchers points to this update, currently being called the Maverick update, but Google itself has yet to confirm.
Organic traffic from Google down over last year
Merckle has released its annual Digital Marketing Report for 2019 where they’ve identified an 8% decline in organic search visits from Google compared to the same period in 2018. This decline in organic traffic is against a backdrop of growth in paid search and direct site visits and could be due to factors like no-click searches, where users are increasingly finding the information they need from the search engine results pages.
MozCon 2019 recap — trends in SEO
Search engine optimization researchers and thought leaders Moz held their annual MozCon last month in Seattle. The three-day event included top SEO speakers discussing topics ranging from conversion rate optimization, the growth of voice search and how it affects desktop, and the recent Google core update.
Trust the SEO professionals at Burg & Co. to keep you up to date on the latest news
As digital marketing professionals, we need to stay immersed in our field. Working with us means you have a partner who will put this knowledge to work for the unique needs of your organization.
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