It’s another Friday night and you want to try a new place to eat in the area. So you go online and search for “steakhouses near me.” Dozens of results come up. Do you click the first one you see? Or do you scroll through and see which descriptions catch your eye? Maybe the second result has a more extensive menu than the first one. Or perhaps it has better reviews.
The position of search engine results plays a huge role in a customer’s journey. Understanding how can improve your business’s search engine optimization (SEO) strategy.
With good search engine positioning, your site and content can be seen by the right eyes, resulting in analytic boosts. But how can you make the most out of your search engine positioning? That’s what we’re here to discuss.
We’ll talk about the basics of search engine positioning, including the factors that contribute to it. We’ll also discuss how it can help your business.
What is search engine positioning?
Let’s start by defining search engine positioning. It refers to the continuous process of trying to get the pages of your website as high as possible on search engine result pages (SERPs). It centers on improving your rankings on SERPs for relevant keywords in order to reach qualified leads.
Search engine positioning is a process under the umbrella of search engine optimization. You can use SEO strategies to increase your positions for specific keywords or niches related to your business. While SEO focuses on your overall website rankings, positioning is for rankings of individual webpages.
There are many factors that impact your search engine positioning, including:
- Research
- Links
- Page speed
- Keywords in meta title tags
How can your business benefit from search engine positioning?
Now that we’ve talked about what search engine positioning is, it’s time to dive into how it can be used to help your business.
More than 25% of people click the first organic result on a SERP. However, having a high position on a search engine can do more than just increase your click-through rate. It actually can provide your business with benefits that help move your bottom line.
If you’re unsure about how you can use search engine positioning to your advantage, here are a few benefits worth thinking about:
- Competitive edge — The fundamental observation of search engine result pages is that one site page ranks higher than another. Therefore, the higher one is beating out the competitors that are ranking lower. By optimizing individual pages that have a higher position on the SERP, you’re gaining an advantage over the competition and can be viewed as a higher-quality choice by users.
- More qualified leads — It can be very frustrating when people click on your site page from a SERP, only to immediately click off because it’s not what they were looking for. By optimizing the pages for search engine positioning, you can target the right audience for the specific keyword being covered on the page. This will lead to an increase in lead conversions, because the people clicking on your link are genuinely interested.
- Increased brand awareness — It’s OK if a person doesn’t immediately buy your product or service. If you get them to the top of the sales funnel by making them aware of who you are and what you do, they will recognize the value that you can provide. With search engine positioning, they’ll be able to take note of your name and keep you in mind for the future.
At BURG+CO., we specialize in SEO strategy to help your website reach its greatest potential, leading to increased traffic and conversions for revenue. We understand how to use search engine positioning tactics to make sure that your website pages appeal to the algorithm and rank on the SERPs for what your customers are looking for.
Want to attract new visitors to your website with search engine positioning? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
