Is writing guest posts still relevant in 2021?

When search engine optimization (SEO) was developing as a major part of digital marketing strategy, one of the main tactics was to write guest posts. These are posts in other businesses’ or websites’ blog sections that are informative, helpful or entertaining to their audiences. Then, your guest post could point back to your site as an external link, increasing your authority in the eyes of search engines like Google. This increase in authority is invaluable because it directly affects how Google ranks your page in its search engine results pages (SERPs).

However, SEO strategies have changed a lot since the industry has taken off. Many sneaky tactics that SEO marketers used to use have been effectively shut down. Legitimate strategies, such as keyword optimization, on-page optimization and off-page optimization, are still effective, but what about guest blogging? Is writing a guest post still worth it in 2021?

Why you need to write guest posts

While writing guest posts should never be the core of your SEO strategy, they shouldn’t be entirely left out either. When you find a business or website that has a similar target audience or area of expertise as you, your guest posts there can be a legitimate boost for your SEO. 

Sure, your guest posts might not have an immediate effect on your ranking, but like the pages on your site, they are helpful as long as they remain published. Focus on creating evergreen content that will be useful to the target audience that is active on this other website. This will help increase the potential of driving them to your site for more information.

Look for ideal publications and submit a pitch through the appropriate channels (usually they’ll have contact information, like this example from Medium). Introduce yourself and propose some topics that you think would make for beneficial content for their site as well as beneficial for you. 

Remember to keep it simple, short and friendly. You might not hear back from some publications, but with persistence and patience, you’ll eventually find some websites that are willing to partner with you for a guest post.

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Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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