Is local search engine optimization important?

When doing keyword research for optimizing your content, do you ever come across a term, such as “car mechanic near me” or “auto mechanic near me”? These types of “near me” terms are common because users are looking for a service provider in their area. These users are more likely ready to convert because they are already looking for a local provider. If your brand is not putting any effort into local search engine optimization (SEO), you’re missing out on this interested portion of your audience.

Why use local search engine optimization?

As we mentioned, local SEO helps attract a relevant target audience in your area. However, even if your brick-and-mortar location already receives a lot of traffic, local SEO can help turn your location’s visitors into clients. 

Research shows that 50% of local web searchers use their mobile phones to research products or services. Someone may be in your store looking at a product. If they are able to learn more about it online on their phone, they may be more likely to make a purchasing decision. 

Local SEO is especially important for lawyers, health care practices, restaurants, HVAC technicians and other businesses that specifically serve local areas. People don’t want to travel hours to visit a doctor or a lawyer, so it is important to them to be able to find one in their area, and it is important to these providers that they can easily be found.

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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