How your website can benefit from search engine optimization

Ever heard of a thing called SEO? SEO is short for search engine optimization. It is the practice of improving your website’s visibility on search engine platforms like Google. The goal is to increase your visibility, which can increase traffic to your site, which can increase conversions, which helps your business succeed.

However, if you think it’s simply enough to make a website and are unsure about the value of SEO, we encourage you to read on to discover how SEO can benefit you.

Benefits of website search engine optimization

  • SEO is affordable — If you have the time and skills to dedicate to SEO, it can cost you as little as nothing at all. However, most business professionals don’t have the time or skills to manage their own SEO strategy effectively, so many turn to digital marketing companies for assistance. While these services do come with a cost, they are generally much more affordable than traditional marketing services, such as billboards or television ads.
  • SEO targets the right audience — Simply launching a website does not guarantee that you will attract visitors. An SEO strategy includes a content creation strategy for generating helpful content that search engines can present to their users in search engine results pages (SERPs). For example, a blog post (like the one you’re reading right now) may be found in Google search results, which can lead to someone converting into a client.
  • SEO can help you outperform your competition — You can bet that your competitors are making efforts to appear in the top results on SERPs. With an effective SEO strategy, your website may overtake their positions, improving your visibility over theirs among your shared target audience.
  • SEO is more effective than paid ads and traditional ads — While paid ads can help support your SEO strategy and traditional ads can improve your brand recognition, none of it is as effective at generating traffic to your site as SEO — 71.33% of searches result in a click on an organic result in the first page of a SERP, rather than a paid ad.

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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