How to improve web traffic using search engine optimization

You went through a lot of hard work and took a lot of time to build and launch a website. That’s great! However, it can be very disappointing or frustrating to watch time pass by and see your site receive very little engagement. 

Why is this happening? It might be that you are not using search engine optimization (SEO).

How can SEO help me improve web traffic?

SEO is the practice of optimizing your site to attract visitors searching for information, products or services on search engines, such as Google or Bing.

SEO requires time and effort that many people hire professionals to help with, but if you have the time, you can engage in some of the core SEO practices yourself:

  • Keyword research — Using research tools, like Google’s Adword Keyword Research, you can identify keywords that are trending in popularity among your potential target audience. These keywords represent terms that people are entering to find information they are looking for online.

    You can input terms related to your products or services in the keyword research tool to see what terms come up that are receiving a lot of traffic and have low levels of competition. Then, you use these terms to optimize content on your webpages.
  • Rich content — Your website should contain pages dense with rich content. Your content should be engaging, helpful, informative or entertaining in areas of your target audience’s interest. A good way to regularly add useful content to your site is to create keyword-optimized blog posts (like this one you’re reading) and address questions, concerns, or pain points that your products or services could help with.
  • Quick website — A slow website is a bad experience for the user and will also reduce your search engine ranking by quite a bit. Your webpages should load within one to three seconds. Websites that take longer, especially on mobile formats, will drive away users and reduce your visibility online.
  • Simple experience — As well as improving the speed of your site, you need to put some effort into improving user experience. Users should not have any trouble finding what they’re looking for on your site or navigating to other pages. If you find that certain pages have high bounce rates, work on addressing the experience of that page to make it easier to use or navigate.

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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