How to improve a website to increase conversions

It’s the dream. The holy grail of digital marketing. You have a growing number of conversions coming to your business through your website, but meeting this goal can take some work to achieve. 

Determining how to improve your website to increase conversions is the start of your journey toward conversion growth. Digital marketing specialists can point out the most effective steps to take to meet your goal. 

These three steps can help you improve a website to increase conversions: 

  1. Track people who interact with your website — Do you understand how people are interacting with your website? If you don’t, then it’s nearly impossible to improve your site in ways that increase conversions. 

Fortunately, there are website analytics tools that can help you develop a clear understanding of how people are interacting with your site. This understanding can help you learn which areas of your website could be improved. 

  1. Shorten your forms — Creating an effective website form is a delicate balancing act. You want to gather lots of information about a potential customer, but you also want to keep your web forms as short as possible. 

The reason? Potential customers may be intimidated by longer forms, which may cause them to exit the customer journey. A shorter form can help eliminate hesitation and create trust with potential customers. 

  1. Add social proof to your website — Part of how you can work to improve your website and increase conversions is adding social proof. Social proof includes customer testimonials and reviews. Having social proof on your website is a huge deal. 

One HubSpot report found that 97% of people said customer reviews factored into their buying decisions. Also, you should consider adding social proof directly to your website. This will allow your potential customers to see it without having to go to a third-party site. 

Want to learn how to improve a website to increase conversions? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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