How SEO Helps You Build Leads | Burg & Co. Marketing

How SEO helps you build leads

Search engine optimization (SEO) is the practice of making sure your website is optimized to have a high ranking on the results pages of major search engines like Google and Bing. Getting your site to the top of the front page of search results means the potential for traffic in the millions of pageviews. This in turn means increased leads, especially if you are set up to properly direct and capture users on your site.

By learning more about the different aspects and ranking factors of SEO, you can set your organization up for a strategy to generate useful and relevant SEO leads.

SEO and ranking factors

Search engines like Google use a complex algorithm to determine the rankings of relevant pages for a given search. An algorithm is basically a set of instructions for a computer that uses a number of factors to complete a given task, such as ranking pages.

Google uses over 200 ranking factors to determine where a page will be placed on the search engine results page (SERP). These factors include:

  • The age and stability of the website the page is hosted on
  • Density of search keywords present on the page
  • Length and reading level of the content on the page
  • Inbound links from trusted
  • Outbound links to trusted sites
  • Page loading speed
  • Presence of duplicate content

Good SEO should not be about “gaming the system” to get your site to the top of the rankings. After all, the goal of the search engines is to deliver quality content to searchers. Instead, SEO strategy should be built around constructing a stable, well-functioning website with content that is truly relevant and helpful to users.

Capturing SEO leads

SEO lead generation is usually built around researching the keywords and phrases that your potential customers and clients are putting into search engines. While it may be tempting to target areas that are tangential to your business to generate more traffic, the fact of the matter is that any leads you generate from these less relevant searches will not be high-quality leads. This will only waste time for users and your business. Instead, target keywords for topics and services that you can deliver on.

Once you have a list of keywords to target, the next step is to create custom content to serve as a landing page for these searches. To truly rank high in the SERPs, this content should not be stuffed with keywords but should instead be truly helpful and informative content. With the help of artificial intelligence, search engines are actually getting better at becoming discerning readers, so it’s becoming harder to trick them.  

Finally, the last step in the SEO lead capturing process is for your page to have a clear call to action that either links to a contact page or has a contact form directly on it. In general, it’s good to have multiple ways for users to reach out to you, but you don’t want to overwhelm them.

Burg & Co. Marketing has the SEO expertise you need

From optimizing your site to keyword research and content creation, Burg & Co. Marketing has the tools your business or organization needs to generate and capture leads through SEO. Contact us today.

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