Grow your business faster by combining branding and SEO

You’ve probably heard phrases like, “building your brand” or “search engine optimization (SEO)” before. However, do you really know how branding and SEO can slot together to build faster growth for your business? If you don’t, there are digital marketing professionals who can help you grow your business rapidly with a combination of branding and SEO. 

How do SEO and branding complement each other?

Building a company’s brand is much like building a character for a story. You have to determine what attributes the character has and how they interact with the world. The attributes of your brand primarily come from your carefully crafted mission statement. SEO is intended to reveal these attributes to your current and potential customers more effectively. Together, branding and SEO form a powerhouse that’s known, unsurprisingly, as SEO branding. 

Two steps you can take to improve your SEO branding and grow your business

There are many steps businesses can take to start improving their SEO branding. You might also be surprised how much these steps can help grow your business. For instance, a HubSpot marketing study found that businesses saw 1,000%+ more website traffic from SEO than from organic social media sources. Here are some steps you can take to start growing your business’s site traffic organically with SEO branding: 

  1. Ensure that brand messaging is uniform — You’ve gone to a lot of trouble to build a brand that you’re proud of. Yet inconsistent brand messaging can undermine much of this work. SEO specialists can help you analyze the brand message you’re spreading through various online channels and help ensure that it’s consistent and clear. Consistent messaging can help build trust in your potential customers and lead to better search engine rankings. 
  2. Optimize every brand point of contact — Social media platforms, branded blog posts and Google Maps listings are just a few of the points of contact customers may use to access your business. It’s important to remember that each point of contact has specific SEO requirements. You’ll want to make sure that each point of contact is meeting these requirements. A top-notch SEO team can help you find out where the SEO holes are in your brand’s point-of-contact network and help you find the right ways to plug each hole. 

Want to grow your business and attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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