Four tips that can help improve the SEO of your video content

Is your business starting to create more and more video content for marketing purposes? Are your videos plagued by low viewing numbers, low search rankings and low conversions? 

If you answered yes to these questions, then you need to take steps to improve the search engine optimization (SEO) of your videos. SEO principles focus on helping your content rank better on search engines. They’re also intended to help increase conversions from your content, and there are several SEO tips that can help you meet these goals with your video content. 

Using these four SEO tips can help improve your video marketing content: 

  1. Transcribe it — Video content creators often assume that the audio is the key part of the video. That’s often true, unless people are viewing your videos on a mobile device. A Verizon study found that 69% of people don’t use sound when viewing videos in public. 

For this reason and others, you should ensure that your video is clearly transcribed and add subtitles to it. Video transcriptions also help search engine crawlers better understand the content of the video, which can help boost its ranking.  

  1. Share videos on multiple channels — Websites like YouTube shouldn’t be the only place people can find your videos. SEO experts recommend that you share them to as many channels as possible, including on multiple social media platforms

Using this tip helps encourage social sharing. In turn, the sharing increases the number of backlinks your video has, which can increase its search engine ranking. 

  1. Add the video to your website — Many businesses make the mistake of posting all their videos only on other websites. However, adding this content to your own website is an SEO must. Following this tip can help increase user engagement with your site. It can assist with improving your site’s user experience, too. 
  1. Encourage interaction — Videos aren’t just stand-alone objects. They can help encourage interaction with your business if set up properly. For instance, it’s important to create a clear call to action and use it in the video. Furthermore, you should allow users to like your videos and provide a space for them to leave comments about them. 

Burg & Co. can help you find SEO tips to supercharge your videos and other digital content

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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