Four strategies on how to increase brand awareness online

If you’ve been involved in marketing online for more than a few days, you’re probably aware of the need for creating great content to help improve brand awareness. However, great content alone is not the only strategy for improving your brand awareness.

Take a look below at four other strategies on how to increase brand awareness online you can start using today.

How to increase brand awareness online

  1. Write guest blogs — Are there other websites that your target audience may be active on? You can reach out to the owners of these sites to see if they would publish a guest blog that links back to your site. Publishing guest blogs is a great way to reach a potentially interested audience on other platforms.
  2. Use social media — Is your target audience active on any particular social media platform? You should be too. Regularly sharing posts, images, videos and other content on social media helps build brand awareness and attract new visitors.
  3. Use paid advertising — Paid advertising on search engines or social media platforms is a great way to improve brand awareness. In cost-per-click (CPC) campaigns, you can bid on keywords you want ads to display along with. Even if a user doesn’t click your ad, if they see it, they may be likely to search for your brand organically at a later point.
  4. Start a podcast or webinar — Podcasts or webinars are great ways to provide regular, useful information or entertainment for your target audience. A podcast can be especially useful because it can be published on a variety of platforms that you would otherwise be unable to reach. 

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