Content marketing for dummies (and you smarties, too)

Let’s clear something up real quick: We know you’re no dummy. Otherwise, you wouldn’t be here looking for answers to your questions about content marketing. So, let’s say you’re one of the smarties. Now that that’s cleared up, let’s talk about content marketing.… 

Content marketing has been around for a long time. It is the production of useful material that your content audience will find informative, educational or entertaining, so they will find your brand as trustworthy and an authority in your industry.

Historically, content marketing has been in magazines or flyers, but much of content marketing today takes place online. It’s a popular type of digital marketing because it’s effective at engaging a large portion of your target audience and generating leads. However, it requires some time and effort to make it work. 

If you’re looking to include content marketing in your marketing strategy, take a look below at some key facts about content marketing you need to consider: 

Your content is more than a blog

Blog posts are written content posted on your website that are likely to be found by your target audience. Blogging is one of the most popular mediums of content marketing because they improve your search engine visibility. However, blogs are not the only type of content your audience might enjoy.

Videos, infographics, case studies, e-books and other forms of content can connect with your target audience in ways that a blog might not. Plus, these types of content are visible to search engines as well. 

Research your target audience and learn about what kind of content they like, so you can create content that matches what they want. 

You need to create content on a regular basis

Posting new content every now and then is better than having no content at all, but you should be posting on a regular basis to expect content marketing to make a difference. Many businesses that have a content marketing strategy are posting multiple times a week. Studies show that this can result in 250% more traffic than businesses that only post a few times a month. 

Google and other search engines want to put fresh and relevant content at the top of their results pages. Find a schedule and routine that works for you so you can create fresh and relevant content that will be visible on search engines.

You can optimize your content with keywords for better search engine results

All of your content, even videos, can be optimized for better results in search engine performance. This is known as search engine optimization (SEO), and it can make or break the visibility of your content online.

Research which keywords are being used by your target audience and are relevant to the content you’re creating. Use these keywords in your content to show search engines that what you’re making is related to the search terms that use those keywords. Keep in mind, you only need a keyword density of 1% to 3% in your content. Any more than that might be seen as “keyword stuffing” by search engines, which is a negative SEO tactic.

You should monitor and analyze your content

As soon as you publish your content, you can monitor its performance. You can analyze its results to see how well it’s performing on search engines, how users interact with it, which keywords are leading visitors to find it and if it’s driving conversions. 

You should monitor your content on a monthly basis and analyze the results so you can use this information to make changes to your content strategy, if necessary.

Talk to Burg & Co. today to get started with an effective content marketing strategy

Content marketing can open new doors for your business that traditional types of marketing cannot. If you’re interested in starting a content marketing strategy, our team at Burg & Co. can help. We have years of experience in creating and maintaining digital marketing strategies that include great content and other strategies like paid search or social media marketing. Contact us today for more information about content marketing or to schedule a consultation.

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