by Kelly | Oct 2, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
You have probably looked into pay-per-click (PPC) advertising or tried it yourself at one point if you’re interested in digital marketing. PPC ads are known for their effectiveness in promoting brand awareness and driving more qualified leads to your site. However,...
by Kelly | Aug 3, 2018 | Pay Per Click Marketing, Digital Marketing, Marketing Strategy
Google Adwords is the largest online advertising service in the world. It operates from two primary angles: pay-per-click (PPC) campaigns and display advertising. If you’ve been exploring the world of digital marketing for long enough, you’ve probably learned a bit...
by Kelly | Aug 3, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Pay-per-click (PPC) advertising is a great way to get your website at the top of search engine results for organic search terms. Although strategy can be complex and involve a lot of research, the overall concept of PPC is simple: bid on keywords for which you want to...
by Kelly | Aug 3, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Google, Google, Google. If you’re involved in any shape or form of digital marketing, then you know the power of increasing your site’s visibility with Google. Your digital marketing strategy should include optimizing for all major search engines, including Bing and...
by Kelly | Aug 3, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Did you know that it’s possible to advertise your business, track the effectiveness of your advertising and integrate your advertising with multiple platforms? With PPC campaigns, this kind of marketing is not only possible but powerful. Pay-per-click (PPC)...
by Kelly | May 14, 2018 | Pay Per Click Marketing
A successful PPC campaign depends on many steps, from setup and execution to measurement and iterations. Here are four ingredients necessary to running a successful PPC campaign. #1: Your audience Before you choose your keywords, write an ad, or even choose a...