by Kelly | Nov 27, 2018 | Pay Per Click Marketing, Social Media Marketing
One of the benefits of social media marketing is that it can cost you absolutely nothing. It’s free to create an account on the most popular social media platforms and it doesn’t cost you anything to post or share content. However, growing your follower base through...
by Kelly | Nov 22, 2018 | Digital Marketing, Pay Per Click Marketing
Each week, Burg & Co. highlights some important news, updates and trends in the digital marketing world. As part of our efforts, we keep up with pay-per-click (PPC) advertising news and share it with you, so you can stay at the top your competition and maintain a...
by Kelly | Nov 20, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Pay-per-click (PPC) advertising is a form of advertising that displays your ad at the top of organic search results in search engines. Many businesses use PPC because it increases brand awareness and contributes to an increase of qualified leads and customers. The...
by Kelly | Nov 19, 2018 | Uncategorized, Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Most modern marketers are aware of pay-per-click (PPC) advertising and how it can help deliver more qualified leads to your website who are likely to become customers. A PPC campaign can only be as successful as its landing pages though, and if your landing pages...
by Kelly | Nov 9, 2018 | Pay Per Click Marketing, Digital Marketing, Marketing Strategy
A pay-per-click (PPC) campaign is a form of digital marketing that you cannot afford to get wrong. Mistakes happen here or there, but in PPC, a mistake can cost you a lot of money and not provide you with any results. We’re here to help you avoid these mistakes and...
by Kelly | Nov 9, 2018 | Uncategorized, Digital Marketing, Marketing Strategy, Pay Per Click Marketing
If you’ve been involved in any form of digital marketing, you’ve probably come across pay-per-click (PPC) advertising. This is a form of advertising in which you bid on keywords to display an advertisement at the top of search engine results when those keywords are...