by Kelly | Apr 8, 2020 | Pay Per Click Marketing
In pay-per-click (PPC) advertising, cost per click is a term used to describe the actual cost each time a person clicks on an advertisement. So while the two terms are closely related, CPC advertising is not the same thing as PPC. Using the term “CPC...
by Kelly | Apr 7, 2020 | Pay Per Click Marketing
Google Ads, formerly known as Google Adwords, is a platform for pay-per-click (PPC) advertising through the Google search engine. This powerful tool can get your website in front of millions of eyeballs and help you achieve your lead generation and revenue...
by Kelly | Feb 22, 2020 | Pay Per Click Marketing, Digital Marketing, Search Engine Optimization, Social Media Marketing
It is estimated that there are more than 14 billion total mobile devices in the world, enough for each person to almost have two each. This number is only forecasted to grow in the coming years as more and more people continue to access the internet primarily through...
by Kelly | Feb 12, 2020 | Pay Per Click Marketing
Google Ads, formerly known as Google Adwords, requires determining a budget carefully in order to ensure cost effectiveness. Spend too little and you may not be able to reach your sales or lead generation goals. Spend too much, and on the wrong keywords, and you run...
by Kelly | Feb 11, 2020 | Pay Per Click Marketing
The digital marketing space is highly competitive, and as more and more businesses go online, even exclusively online, this is becoming more true by the day. Having visibility on search engines is one of the best ways to grow your business’s online presence, but...
by Kelly | Feb 10, 2020 | Pay Per Click Marketing
To maintain success in your pay-per-click (PPC) advertising strategy, it’s essential to stay on top of the latest trends in this channel. This requires time and dedication — a resource that we know is always in short supply for busy professionals! That’s why when we...
