by Kelly | Nov 9, 2018 | Pay Per Click Marketing, Digital Marketing, Marketing Strategy
A pay-per-click (PPC) campaign is a form of digital marketing that you cannot afford to get wrong. Mistakes happen here or there, but in PPC, a mistake can cost you a lot of money and not provide you with any results. We’re here to help you avoid these mistakes and...
by Kelly | Nov 9, 2018 | Uncategorized, Digital Marketing, Marketing Strategy, Pay Per Click Marketing
If you’ve been involved in any form of digital marketing, you’ve probably come across pay-per-click (PPC) advertising. This is a form of advertising in which you bid on keywords to display an advertisement at the top of search engine results when those keywords are...
by Kelly | Oct 2, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
You have probably looked into pay-per-click (PPC) advertising or tried it yourself at one point if you’re interested in digital marketing. PPC ads are known for their effectiveness in promoting brand awareness and driving more qualified leads to your site. However,...
by Kelly | Aug 3, 2018 | Pay Per Click Marketing, Digital Marketing, Marketing Strategy
Google Adwords is the largest online advertising service in the world. It operates from two primary angles: pay-per-click (PPC) campaigns and display advertising. If you’ve been exploring the world of digital marketing for long enough, you’ve probably learned a bit...
by Kelly | Aug 3, 2018 | Search Engine Optimization, Content Marketing, Digital Marketing, Marketing Strategy
Latent Semantic Indexing (LSI) is a method of identifying patterns in relationships between terms within certain contexts. LSI is frequently confused with synonyms, but it’s actually quite different. Instead, Latent Semantic Indexing compiles data to identify how two...
by Kelly | Aug 3, 2018 | Digital Marketing, Marketing Strategy, Pay Per Click Marketing
Pay-per-click (PPC) advertising is a great way to get your website at the top of search engine results for organic search terms. Although strategy can be complex and involve a lot of research, the overall concept of PPC is simple: bid on keywords for which you want to...