by Kelly | May 8, 2018 | Content Marketing, Content Writing
Business of all types are finding success with content marketing, which uses content to encourage your potential customers to take action with you. Whether that’s signing up for a newsletter, further researching your business or picking up the phone to do business...
by Kelly | May 8, 2018 | Content Marketing, Content Writing
It would be difficult to find somebody who hadn’t at least heard the term “content marketing.” So what does it mean, and why does it matter for your business? According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on...
by Kelly | Sep 7, 2017 | Uncategorized, Content Writing
As a content writer (or as a person suddenly put in charge of creating content for your company’s website), there will come a time when you will feel absolutely uninspired and drained of all words. You will believe that you have written everything there was to ever...