Even if your business may only offer a handful of products or services, there are so many different ways to showcase them or connect them to a relevant topic. That’s why the importance of content shouldn’t be underestimated. For example, chocolate itself is a pretty basic thing. But it can be linked to everything from milkshake recipes to health benefits. With the right content, you can spin one product or service in a variety of different directions (even if you’re not offering something as irresistible as chocolate).
If you understand the importance of content, then you also can recognize that content creation deserves as much time and resources as possible. If you don’t have those capabilities on your team, outsourcing may be the best option. But not just any agency will do. If you’re trying to pick the right content creation agency for your business, we’re here to share the qualities that should be on your wishlist.
6 qualities to look for when shopping for a content creation agency
If you’re shopping for shoes, you can’t just grab the first pair you see at the store. Do they fit? Does the color work with many of the outfits already in your closet? Are they comfortable enough for you to stand for hours? Looking for the right qualities is essential. And the same goes when you’re looking for a content creation agency.
A content creation agency works with businesses to create and publish content that will boost brand awareness, website traffic, engagement and conversions. With content creation having such a significant impact on important analytics, you can’t just give your business to the first agency that you find online.
Here are six important qualities to look for in a content creation agency:
- Analytic prioritization — The last thing that you want is a content creation agency that creates a blog post or short-form social media video just to forget about it after it’s posted. A high-quality agency will track the performance of a piece of content and how it impacts your analytics. By prioritizing analytics, you can make sure that the agency is capitalizing on what’s working, and tweaking what’s falling through the cracks.
- SEO algorithm change tracking — It can feel like there’s a new change to search engines every time you use them. When it comes to search engine optimization (SEO) for marketing, it’s important to understand how the algorithm is changing to make sure that your content is able to abide by its preferences. Since it can be difficult to understand the behaviors of a constantly evolving search engine algorithm, you can leave that up to the experts at a content creation agency.
- Staying up to date on trends — Similar to the algorithm, the trends in content marketing are also always changing. If you don’t take new content trends into consideration, it’s easy to fall behind. For example, while videos are always an effective course of action, online users have started to gravitate toward short-form videos, such as creative Instagram reels, as opposed to lengthy, informative videos. A good agency can keep up with trends like this to make sure that you continue to have a competitive edge online.
- Feedback incorporation — A common fear of outsourcing is that the work won’t be done in the exact way that you would do it yourself. But it’s important to remember that a content creation agency should prioritize your input and preferences. That’s why feedback is such an essential aspect of a quality relationship with an agency. You should be confident that when you provide constructive feedback on the content, it will be incorporated not only into the current content, but all future content as well.
- Open line of communication — It’s important that anyone you work with feels comfortable reaching out to you, and vice versa. Whether good, bad or in between, your agency should be open and engaging with you about the process of creating your content. This can mean everything from answering emails about a concern to sharing ideas in between meetings. Effective communication ensures that you’re on the same page.
- Transparency — As a child, you always learned that honesty is the best policy. Let’s face it: You’re not always going to see positive results from every piece of content that an agency creates. But it’s important that they don’t gloss over the shortcomings. Instead of hiding them, they should be addressed to make sure that the right actions are taken. A content creation agency should be transparent about the good and bad that have come out of their recent efforts.
At BURG+CO., we have all the qualities that you’re looking for in a content creation agency and more. We’ll be with you every step of the way to make sure your content helps move your bottom line.
Looking for a content creation agency? BURG+CO. is here
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
