Chances are that you’ve already watched some sort of video today. Perhaps your mom sent you a cute dog video, or you saw a funny skit on Instagram. Once you pick up your phone, it’s likely that you’ll come across a video. And so will your customers.
When you’re strategizing for your business’s marketing efforts, it’s important to explore as many different avenues as possible. One of the most common (and effective) ways to reach your customers is through video. You can create short social media videos or long-form informational YouTube videos and even add videos to go along with your blog posts.
Read on to learn about how your marketing plan can benefit from integrating videos.
5 benefits of incorporating videos into your marketing efforts
Every type of content can be beneficial for your marketing in one way or another. So why should you consider video? The answer is simple: It works. Statistics show that companies that use video in their marketing campaigns can grow their revenue nearly 50% faster than those that don’t. More than 85% of marketers said that they saw a sales increase once they started video marketing.
While those statistics are impressive, let’s dive a bit deeper. By seeing how videos can benefit your analytics, you’ll gain a better idea of how to use videos in the right way for your marketing goals.
Here are five benefits of integrating videos into your marketing plan:
- Showcase your personality — Brand awareness plays a pivotal role in your marketing success. It’s important that a person knows not only what you sell, but also what you stand for and how you present yourself. With the creative freedom that comes from creating videos, you can set yourself apart from your competitors by making your personality stand out. For example, a clothing brand for teens can make a funny, or even satirical, video to advertise on social media to its target audience.
- Increase conversions — People tend to connect to videos on a higher emotional level than they do with written content. By grabbing people’s attention with a well-made video, you’re able to appeal to them in a way that builds trust and showcases the right brand message, increasing the likelihood of them converting to a customer.
- Boost social media engagement — You want as many eyes on your videos as possible, especially those who aren’t aware of your company. High-quality, relevant videos can bring an increase to your engagement rates, as they tend to be more relatable and engaging than other types of content. This leads to sharing and distribution across different channels, such as sharing it to Facebook or reposting a story on Instagram.
- Persuade on-the-fence customers — It can always be helpful to see something with your own eyes, especially when you’re trying to make a decision. If you’re showing a demonstration of your product through a video, or having the viewer see a testimonial from a loyal customer, you’re more likely to persuade them to lean toward making a purchase with you because they’re able to visualize their own positive results.
- Increase retention — You want to make an impact on a user long after they’re no longer viewing your content. That’s why it’s vital that you convey your company’s value to your audience that they will continue thinking about afterward. Research shows that people retain 95% of a message through video, as opposed to 10% through text. If people are able to retain information from your video, they’re more likely to think of you later on when they have a relevant problem or interest.
At BURG+CO., we see the benefit of every type of marketing, including video creation. Our video services can design videos for your company that are engaging and drive conversions on your website, social media and resources.
Want to attract new visitors to your website through video marketing? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
