When you’re trying to market the levels of care for your mental health treatment center, it’s important to communicate empathy, warmth and hope. There are many different ways that you can engage with people who want to move along their mental health journey. And having an effective video marketing strategy can make a significant difference.
Video marketing is an approach that can be utilized in every industry. When it comes to mental health care, videos can be used to educate people on mental health conditions, reduce the stigma and encourage people to prioritize their mental health.
If your mental health treatment center is designing a marketing strategy, video is worth considering. The best part is that videos provide you with creative freedom. You can take a variety of approaches to appeal to your target audience. In this article, we’ll talk about how video can be utilized in a marketing strategy for your mental health treatment center.
4 ways to use video in your mental health treatment center’s marketing strategy
Video marketing has many benefits that can help improve your analytics. It can increase web traffic, conversions and backlinks. The key to effective video marketing is to figure out the most appropriate ways to use the media to connect with people who would find value in your services.
Here are four ways that your mental health treatment center can integrate video into your marketing strategy:
- Provide tips on social media — When it comes to video marketing, the goal is to provide the watcher with valuable information that connects to your services. It not only builds trust, but it also piques their interest about what else you can offer. Since everyone struggles with their mental health at some point, making videos sharing everyday mental health care tips can improve engagement and conversions. For example, you can make an animated video for social media discussing breathing exercises, journaling and exercising.
- Educate people on mental health conditions — Video is an effective way to communicate educational information. It tends to be more engaging than long-form written content that may remind the user of a textbook. Educational videos can play a huge role in mental health treatment center marketing, as you can teach the ins and outs of the conditions you treat. You can have a therapist or psychiatrist speak in the video. You can also use animated videos if you’re trying to target adolescents.
- Share testimonials — One of the goals of every mental health treatment clinic is to destigmatize the discussion of mental health. That’s why sharing your center’s success stories and patient testimonials on video can be an effective option. These types of videos can showcase the importance of opening up about mental health challenges for a better quality of life. You can persuade people to seek your help by allowing them to picture their own potentially positive experiences similar to the ones of past patients.
- Tours of your center — If you have a mental health treatment center, then you know how important it is for patients to feel safe in order to open up and be completely engaged in treatment. It can be a bit nerve racking to start mental health treatment for some people. Putting video tours of your center on your site can help prospective patients know what they can expect. This can take away some of their fear of the unknown while also getting a feel for your center’s environment.
At BURG+CO., our video creation services team will collaborate with your mental health treatment center. We can determine the best ways to integrate video into your marketing efforts. Our goal is to help you utilize the media to connect with viewers and boost your digital marketing analytics.
Want to attract new visitors to your website with your video marketing strategy? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
