by Kelly | Oct 3, 2022 | Branded
Every article or blog post you create. Every video you post on YouTube. Every podcast episode you record. All of these are examples of content that can and should be branded. However, branding that is applied haphazardly can often do more harm than good. The...
by Kelly | Sep 20, 2022 | Conversions, Healthcare Marketing
Your conversion funnel is like a pathway that helps guide prospective patients toward becoming clients of your health care practice. When this pathway is rough and rocky, patients are less likely to follow it to its end. Also, your practice is far less likely to meet...
by Kelly | Sep 19, 2022 | Web Development
You want your website to be easily understood, easily accessed and used to the greatest extent possible by as many people as possible. This includes people with and without disabilities. If this sounds like what you’re looking for from your website and its...
by Kelly | Sep 6, 2022 | Healthcare Marketing, Search Engine Optimization
It’s no secret that search engine optimization (SEO) is critical for websites generally. After all, SEO’s purpose is to make websites and their content more appealing to search engines. In turn, getting SEO right can help more potential clients find you because you’re...
by Kelly | Sep 5, 2022 | Digital Marketing
It’s a common cycle. You slave over a piece of content for hours, days or even weeks, and it does fantastically well at first. Yet over time the performance of that piece of content starts to decline. There are two options at this point: 1. You can simply...