Search engine optimization (SEO) is a marketing strategy that should never be underestimated. In this day and age, where people are typing something into Google on a daily basis — if not hourly — it’s important that you know how to rank high on the search engine results pages (SERPs). SEO gets your brand in front of the right demographics, guiding them to your website and hopefully converting them from a site visitor to a customer. But an audit must be carried out in order for the clicks to come rolling in.
An SEO audit essentially means analyzing your website and pointing out the issues that are interfering with people finding you on their SERP. It’s an important part of your marketing strategy, which is why you should consider outsourcing your SEO audit to an agency that specializes in it.
We’ll talk about why it’s worth hiring an agency to do your SEO audit and what an audit checklist may consist of.
Why you should hire an agency to complete your SEO audit
Let’s start off with a basic definition. An audit is an evaluation and report of an institution’s systems to check for accuracy and efficiency. It usually refers to financial statements for accounting and bookkeeping reasons. But an audit looks a bit different when it refers to SEO.
An SEO audit takes stock of the technical issues of your site that interfere with Google ranking it high on SERPs for relevant keywords. An agency that specializes in SEO will not only complete your audit, but they’ll also help you understand the results and figure out a game plan to address the results going forward.
Here are some reasons why hiring an agency to do your SEO audit may pay off:
- Saving you time and money — When you’re trying to outsource tasks, you want to make sure that the investment saves you time, which also saves you money by freeing up your workload for other tasks and eliminates the need for hiring or training someone on your team. An SEO audit is a process that requires a large time and effort commitment that you may not be able to afford, which is why outsourcing may be the way to go.
- Decreased risk of error — An SEO audit that can effectively benefit your marketing efforts in the long run must be thorough. It checks more than a dozen SEO assets, covering everything from backlinks to site speed. A marketing agency has the expertise to make sure that no stone is left unturned, reducing the risk of a missed issue or error that may negatively impact your SEO in the future.
- Expert recommendations — It’s one thing to get the results of an audit, but it’s another to actually determine and follow through with solutions to any errors that were found. An agency will be able to help you strategize on how to fix the weaknesses that were identified by using their knowledge and experience. They can make recommendations that will boost your SEO based on the audit results, such as rewriting title tags to accurately target relevant keywords and drive up the click-through rate.
- Access to reliable tools — There are many different types of SEO software and technology tools that you may not be aware of. A marketing agency has experience using tools that can speed up the audit process while maximizing efficiency. You’re essentially able to access a toolbox that will save you time and money in the long run by providing you with the insight you need to boost brand visibility, website traffic and conversion rates.
The SEO audit checklist that an agency can complete
As we mentioned earlier, an SEO audit covers many different SEO aspects of your website to see where your strengths and weaknesses are, including on-page optimization, off-page optimization and technical SEO. Here’s a quick checklist that an SEO audit agency like BURG+CO. will go through to see where there are gaps interfering with your visibility on SERPs due to things like user experience, credibility and relevance.
An SEO audit agency’s checklist includes:
- Keyword research.
- Content quality.
- HTML tags.
- URL.
- Internal links.
- Metadata.
- Image optimization.
- UX.
- Indexation.
- Schema markup.
- Accessibility.
- Site speed.
- Backlinks.
- Listings.
Want to find an agency to carry out your SEO audit? BURG+CO. is here
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
