When it comes to video content, there are likely thousands of things that pop into your head, from cooking videos to comedy sketches. There are 14 billion videos on YouTube alone, not to mention more than 8 billion on TikTok. Plus, approximately 500 million Facebook users watch videos on the platform on a daily basis. It’s safe to say that video content is highly utilized online. It can also have a large impact on your healthcare clinic’s marketing strategy.
If you have a healthcare clinic, your marketing strategy is probably focused on informative content marketing through blog posts and word of mouth through referrals. But video content marketing can play a huge role in the success of a marketing campaign. We’re going to talk about why.
Here are 5 reasons that a healthcare clinic should have a video content marketing strategy
There are so many different types of marketing strategies, from SEO to email marketing. Every type of strategy can increase your patient acquisition and retention in some capacity. However, you shouldn’t underestimate the impact that a video marketing strategy can have on a healthcare clinic.
There are many different types of videos that a healthcare clinic can test out, from informative tutorials about a treatment to engaging directly with your patients through livestreams. Marketing agencies like BURG+CO. can help you determine the right videos for your patients.
Here are the top five reasons that you should explore video content marketing for your healthcare clinic:
- Boosting authority and trust — When a current or potential customer sees a video of you talking about what you do and how you can help them, you’re showcasing your expertise in an accessible way. It builds credibility that they can trust. By seeing your facial expressions as you talk, they’re able to see how passionate and knowledgeable you are about health and wellness.
- Improving patient-provider relationship — It’s one thing to see a picture of a healthcare provider on a paid ad, or just see them during a checkup, but videos allow your patients to feel more connected with you. By talking to patients directly through video content, you’re breaking down the barriers between patient and provider. You help them see how they play a role in their own health journey by being more educated about their potential issues.
- Providing patient education — It’s hard for a person to seek the help of a healthcare clinic if they don’t recognize that there’s an issue in the first place. For example, a patient may brush off having daily headaches until you share a video talking about potential medical conditions that can cause consistent headaches. For a healthcare clinic, informative videos can go a long way in educating people about common health concerns that could benefit from your treatment.
- Sharing successful patient stories — A great way to boost engagement is to provide content that a potential patient can relate to and feel empathy for. When you share videos of your patients talking about their positive results with your services, a viewer is likely to comment and react to show support. They’ll also be able to feel less alone with their health issues and feel hope from your treatment.
- Personalized outreach based on platform — Brand awareness and online visibility are focal points of every marketing strategy. By personalizing your video content based on the target audience of a platform, you’re able to get your clinic’s name in front of the right people. For example, a creative, fun video about your office will work well for the young adult demographics of Instagram. An informative tutorial may be more effective for Facebook users in their late 20s and early 30s.
Tips for creating video marketing content on a budget
Marketing strategies take time and resources that cost money. If you’re concerned about the expense of making effective video marketing content, there are plenty of tips to keep in mind when you’re trying to film video content on a budget, such as:
- Use your smartphones — In a time when our smartphones are practically glued to our bodies, use them to your advantage. While you may assume that quality content can only be captured on professional cameras, there are plenty of features built into your smartphone camera that can capture quality content, from editing to filters.
- Write a script — Time is money, and healthcare providers don’t have a ton of time. That’s why you should cut down on the amount of time spent on shooting a video by writing a script ahead of filming. A script can reduce the need for reshoots and ensure that you don’t forget the important points.
- Hire a marketing agency — While it might seem like outsourcing your marketing strategy doesn’t work for a budget, an agency like BURG+CO. can save you plenty of money in the long run. One of the biggest benefits is that this reduces the need for hiring and training new employees to create videos.
Looking for an agency to do your video marketing for your healthcare clinic? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
