The business environment in Tampa, Florida, is vibrant and growing, and this means that there is a lot of competition among local businesses for customers. In such a highly competitive space, your business should be looking for every advantage it can get. One advantage you should strongly consider is working with a digital marketing agency.
Why should your Tampa-area business be looking for a digital marketing agency?
Most people can understand why a digital marketing agency can help businesses who do most of their business online. However, it can be harder to understand why businesses with brick-and-mortar locations in the Tampa area need help from such an agency.
The answer? Even people who shop local tend to do research before they shop, even when they shop at local brick-and-mortar stores. One HubSpot study reveals that 46% of all Google searches are for information about local businesses. Even more encouraging, the study reports that 88% of people who do such local searches call or visit a local business within a day of their search.
Four things to expect from a local digital marketing agency:
- It offers customized help — Every business is different in many ways. Some already have a strong online presence; others don’t. Others may be going through or have recently gone through a rebrand. An effective digital marketing provider can look at the particulars of your business and customize their recommendations to fit your specific needs.
- It gets the right eyes on your business — You can have an exemplary digital marketing campaign, but it won’t produce the results you want if the right people aren’t seeing it. A top-notch digital marketing team can help you figure out who should be looking at your digital marketing. It can then take steps to get your marketing in front of the right people.
- It offers many digital marketing services — It can be helpful to use multiple channels when trying to improve your digital marketing. Experienced digital marketing agencies recognize this fact. That’s why they’ll strive to offer many digital marketing services, such as:
- Content marketing.
- Search engine optimization (SEO).
- Website user experience optimization.
- Analysis of digital marketing campaign effectiveness.
- Website traffic analytics.
- It fits well with your team — This factor may be listed last, but that doesn’t mean it’s any less important than the other factors listed here. Many people might say that how your team fits with the team of your digital marketing service is highly important. Communication between these two is vital, after all, and teams that respect each other and work well together tend to communicate better.
Want to find a top-notch digital marketing agency in Tampa? Burg & Co. is just what you’re looking for
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, digital marketing designed to meet these goals is what we specialize in at Burg & Co.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.