Search engine optimization (SEO) is a highly popular form of digital marketing. But companies that are looking into starting SEO marketing should be aware that there are pros and cons to it.
SEO focuses on improving the quality of your website, and it is also geared toward increasing the amount of organic, or unpaid, content your brand is producing. SEO is so popular these days that more than 53% of all website traffic comes from users finding organic content when doing internet searches. Before you dive into SEO, though, there are some pros and cons that you should consider.
Cons of SEO marketing:
Let’s start with the downsides that SEO has. After all, every marketing strategy has a few, right? Some important disadvantages of SEO are:
- It’s a long-term play — SEO isn’t a marketing strategy that typically generates traffic and conversions instantly. According to Google, most SEO can take four to 12 months to start improving your site and content rankings.
- Exposure can’t be controlled — Once your content or site are highly ranked, you’ll have little control over who or how many people find them. This can lead to poor customer experiences and bad reviews if your business isn’t ready for increases in traffic and conversions.
Pros of SEO marketing:
For many businesses, the advantages of SEO marketing will far outweigh the disadvantages — especially if it’s combined with other strategies like pay-per-click (PPC) advertising. A few of the important benefits that SEO marketing can offer include:
- Increasing quality leads — SEO helps target people who are literally searching for your products or services. One study reports that 39% of purchasers are influenced by a relevant web search. As a result, this marketing practice brings in more quality leads than some other marketing tactics.
- Prolonged staying power — PPC advertising is a great way to bring in leads, but it also doesn’t have the same long-term staying power that SEO can offer. After all, once your PPC campaign shuts down, the leads dry up. Yet effective, highly ranked SEO content can keep bringing in leads for as long as it’s out on the internet.
Want to learn more about the pros and cons of SEO marketing? Burg & Co. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, Burg & Co. specializes in multiple aspects of digital marketing, including SEO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.