Staying on top of the latest news in pay-per-click (PPC) advertising can help your business succeed. The PPC world moves at lightning speed, and changes to best practices or new ways to analyze data can mean the difference between meeting lead goals or being behind the curve.
Since we spend so much time navigating the world of digital marketing, we’re constantly keeping up to date with PPC news. Staying on top of this news can help you be more engaged and proactive in your digital strategy.
This week, we have a few important items to share, including ways Google is supporting businesses with free promotions after the lockdowns and how Google is cracking down on its Ads policies.
Google is giving businesses free Ads in Google Maps
Google is enabling a feature that allows advertisers using their Smart campaigns with Google My Business listings to use promoted pins without any charge until the end of September 2020. This is to help support and promote businesses affected by the lockdowns enforced due to the COVID-19 crisis. If your business was affected by the lockdown, be sure to take advantage of this offer while you can to help promote your business to a returning audience.
Google is getting tough on its Ads policies
Over the last few months, Google has been busy with updating and changing its Ads policies. Anyone who spends a lot of time working with PPC has probably been frustrated a few times with the frequent changes in policy and expectations. But this is all part of Google’s efforts to put relevant content in front of its users and to not promote anything that is misrepresentative or harmful.
The good news for you is if you are promoting relevant content to your business and your keyword strategy, you should be on the right track. However, there are many details to pay attention to that may require you to make some changes in how your campaigns run.
Burg & Co. is here to help you build your digital marketing and PPC strategy
PPC can be an important part of a well-rounded digital marketing strategy. It can help your brand reach a wider target audience while you continue to build your organic search efforts. If you’re looking for ways to improve your PPC strategy and reach more users without breaking the bank, let us help. Contact our team today for more information about PPC marketing or to schedule a complimentary consultation.
