People who are interested in digital marketing have a lot of questions about content marketing. Take a look below at some of the frequently asked questions about content marketing and the answers you may be looking for.
What is content marketing?
Content marketing is essentially the creation and sharing of content that is interesting, entertaining and otherwise valuable to your target audience. It comes in many forms, including:
- Blogs
- E-books
- Infographics
- Videos
- Case studies and more
The types of content you use will depend on the interests of your target audience. You’ll probably want to use a blend of different types of content to reach your audience in different ways.
Is content marketing expensive?
Content marketing is one of the more affordable types of marketing. Billboards, television commercials and newspaper ads can be expensive, and the results are difficult to track. However, content marketing can be free if you have the time to create and share content.
Many businesses have a lot to do already, so it can be challenging to create and maintain an effective content marketing strategy. Thankfully, there are businesses (like Burg & Co.) that specialize in creating and maintaining content marketing strategies that work. Yes, this is a service that costs money, but the ROI on the leads you generate is worth the cost.
Does every business need content marketing?
A better way to think about this question is “Does every business need marketing at all?” Why, of course. The same goes for content marketing. It’s one of the best ways to engage with your target audience and it’s accessible for businesses of all sizes. With an effective content marketing strategy, a small business can share visibility with some of the most popular brands.
How does content marketing generate leads?
Content marketing focuses on providing something useful, entertaining or informative to your audience. Many people are looking for information, not a brand. By providing something useful for your audience, you establish their trust with your brand. This guides users toward becoming leads and, eventually, customers.
Can I mention my brand in content marketing?
Sure, and you should, but you want to be careful here. You don’t want to spam your brand upfront and talk about it instead of focusing on the information your audience wants. This just chases people away. Instead, you should mention your brand at the end in a call-to-action to let users know that you’re there to provide further information or services related to the material they’re viewing.
How often should I create and share content?
The answer to this is different for everybody depending on their time and budget. However, a general rule is to produce content on a regular basis. This helps your business remain visible online and establishes it as an active thought leader in its industry. Many businesses post new content multiple times a week.
How long does it take for content marketing to work?
This is the big question. You want results, so when will you see them? Well, content marketing is a long-term type of marketing. You may see some results as you begin to create and share content, but you shouldn’t expect to see a steady increase in traffic or lead generation until you have a solid chunk of material.
Don’t let this scare you. Your patience will pay off. The content you create will always be there, so as you continue to add new content, you build up a bigger portfolio of material that is useful to your audience and visible online.
Talk to Burg & Co. today to learn more about content marketing
Do you have more questions about content marketing or are you ready to get started with it for your business? Our team at Burg & Co. has years of experience in creating excellent content to connect with a variety of audiences. Contact us today for more information about content marketing or to schedule a consultation.
