Search engine optimization (SEO) is something you should be focusing on all the time, not waiting until there is a dip in your search rankings, lead generation or revenue. With that being said, it can be hard to know how to balance SEO efforts against other channels, including pay-per-click (PPC) advertising and social media marketing efforts. Creating a properly balanced, multichannel marketing strategy is the key to success for your website, and SEO should be a fundamental part of that.
The good news is that improving your website’s SEO, as long as you do it right, means improving the overall look, feel and usability of your site. It also doesn’t have to come at the expense of other marketing efforts, since a well-rounded SEO strategy should create positive feedback loops that help all of your digital channels. For a better understanding of how this can work, read on for some effective examples.
Improving SEO on your website as part of a holistic digital marketing plan
Focusing on SEO for your website can actually help your other channels in the following ways:
- Helps you streamline paid search efforts through a better understanding of where the gaps are in your organic search strategy
- Strengthens your brand and credibility on social media platforms if you’re sending your audience to a well-functioning site with relevant, well-produced content
Likewise, a strong strategy in other digital channels can also help improve your website’s SEO:
- Sharing strong content on social media can drive traffic and links to your website, helping you perform better in the search rankings.
- PPC advertising can drive quick traffic to your website and help fill in the gaps where your organic SEO isn’t performing as strongly.
Striking this balance and developing an effective strategy is often easier said than done, which is why so many successful businesses turn to experienced digital marketing partners.
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