Why medical practices need to invest in digital marketing now
Depending on the nature of the practice, medical providers often wonder about the need for any type of marketing effort. If you have a great reputation and a steady stream of patients from referrals, why should you be concerned about any kind of marketing, whether traditional or digital?
Digital marketing is here to stay and it is changing the world more and more each year. A larger number of people are spending significant amounts of time on digital devices consuming content. If your practice doesn’t have some kind of presence in the digital space, you risk losing touch with an increasingly large part of your audience.
What’s more, you can be sure that other practices are investing in medical digital marketing even if you aren’t. For medical practices, being competitive in the modern marketplace means having a digital presence.
To help you better understand the many upsides of medical digital marketing, we’re happy to provide the following advice from our marketing professionals.
Advantages of medical digital marketing
The nature of your marketing plan and the scope of your digital marketing efforts will depend on your particular needs as a practice. For example, digital marketing doesn’t have to mean digital advertising or an explicit plan to generate leads or referrals. Some practices may only require a website or social media account to help build their brand and connect with patients.
No matter what size or range your digital marketing efforts encompass, here are just a few core advantages your investment can offer:
- You can reach a larger audience — Everyone is online these days. So even if you’re not looking to reach a global or national office, digital marketing can still ensure you’re reaching the largest number of people in your area.
- You control the conversation — Whether you’re online or not, your patients could be talking about you. Social media and online review sites allow patients a larger platform than ever to say positive and negative things about medical practices. Digital marketing allows you to participate with your voice and message.
- New ways to interact with your patients — Similarly, your website, social media and other digital channels give your practice a way to answer questions and share information outside of the office or a phone call. Giving your patients more options to connect with you can equal better care that keeps them at the center of the experience.
If you’re intimidated by the prospect of entering into the medical digital marketing sphere, it’s important to remember that you’re not alone.
We are the digital marketing experts with proven medical experience
Burg & Co. Marketing is a team of dedicated digital storytellers who have decades of collective experience in digital marketing. Many of our clients are in the medical field, so we know how to develop an effective digital marketing strategy for the unique needs of a medical practice. We can help you design a multichannel, integrated plan that includes social media marketing, content marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising. To learn more and receive a marketing consultation, contact us today.
