Don’t make these four social media marketing mistakes
Having a social media presence is all but a requirement for businesses today. Like having a phone number or a website has been in past decades, a Facebook, Twitter and even an Instagram account is needed to engage with your audience and promote your brand, services and products in today’s modern digital marketplace.
Unfortunately, many businesses see social media marketing as an afterthought and either don’t give it the time and effort it deserves, or they do put that time and effort into the wrong places. To help you better understand the right way to go about engaging with your audience and customers on social media, we’re happy to share the following guide of pitfalls to avoid.
Four social media marketing mistakes to avoid
You should try to avoid the following common social media marketing perils for your company:
- Not having a social media marketing strategy — Social media deserves the same level of attention and detail as other marketing and operational channels in your business. Audit your assets, identify your liabilities and gaps and make a solid plan of action for achieving your goals.
- Thinking you can run on autopilot — Even if you have made a strategy and a posting plan, many business accounts will just put up a post and hope for the best. To truly build a community, you have to engage by replying to comments, answering questions and helping people who have had issues and are coming to you with them through social media.
- Casting too wide a net — You have to know who you’re trying to target on social media and how to target them, otherwise you risk building the wrong audience who won’t be able to help you achieve your goals.
- Not tracking and testing — You need to know what is working for you and what isn’t. That requires collecting data, analyzing it, testing new ideas against established practices to identify opportunities for growth and implementing your findings into your strategy. Otherwise, even a successful social media marketing plan can become stale.
Another social media marketing mistake is going it alone when the assistance of an experienced partner can help you get the most out of your social media investment.
Burg & Co. Marketing is committed to helping you avoid social media marketing mistakes
Contact our team of experts today to learn about our full range of services. From social media and content marketing to search engine optimization and pay-per-click advertising, we help businesses succeed and achieve their business goals with practical and tested digital marketing solutions.