Content marketing news: Week of April 15

Like other digital marketing pillars, content marketing is a fast-moving field. As part of our commitment to help keep businesses up-to-date with the latest trends in the marketing field, Burg & Co. continually shares the latest and most relevant news.

Recently, there have been some exciting developments in the area of content marketing. This week we’ll be sharing news on leaders in the content marketing software realm, how a very famous influencer took advantage of experiential content marketing and how Zillow has found success with socially conscious thought leadership.

Marketing advisor Gartner names content marketing platform leaders

Gartner is a top industry analysis and research firm in the content marketing field; and they recently named the companies NewsCred, Percolate, Contently and Kapost as leaders in the content marketing platform sector. Software platforms from these providers help content marketers brainstorm, plan, schedule, create, edit and publish their content. They also provide analytical capabilities to help creators see what’s working and implement improvements to their plans.

Donald Glover uses Airdrop at Coachella to give fans customized shoes

TV star, music star, comedy star and all-around influencer Donald Glover pulled off a successful experiential content marketing stunt at this year’s Coachella music festival. He used Apple’s Airdrop file transfer app to show selected concert-goers a picture of custom-made shoes he created with Adidas. If participants agreed to attend his show and wear the shoes during the whole event, they could keep the shoes for free.

While most of us don’t have the budget or connections for content marketing experiences exactly like this, it’s a great demonstration of how cross-channel, cross-brand creativity can get people talking about your products and services.

Zillow demonstrates corporate social responsibility

While everyone has probably used Zillow to browse real estate listings, whether for practical purposes or to daydream, what you may not know is that they position themselves as a mission driven company. This is demonstrated in their social impact programs, such as The Home Project, which addresses housing insecurity and homelessness in the United States. Content marketing strategies should help tell a brand’s entire story, including the ways that they give back to the community.

Burg & Co. can keep you on top of the latest content marketing developments

Businesses in the digital era need partners with marketing expertise and experience to tell their stories and generate interest that turns into tangible leads, revenue and a return on investment for the marketing dollar. Burg & Co. Marketing is a team of digital storytellers with a track record in the full range of digital channels, including content marketing, search engine optimization, pay-per-click ads and social media.

Contact us today to learn how we can help take your digital marketing efforts to the next level.

Read More Articles