2019 is right around the corner, and with the new year is going to come lots of new changes to healthcare marketing trends. Modern consumers find most of the information they need through online research, so you need to stay on top of trends and strategies that can help your target audience connect with your clinic.
Digital marketing is a long-term strategy that pays off for years to come, so it’s not too early to get started on making moves to improve your healthcare marketing in 2019. Below, we’ve highlighted some trends and strategies that we think you’ll want to know:
1. Information needs to be accessible
The modern consumer wants to be informed above all else, so it’s important for you to provide the information they need about the services in which they are interested. More than 80 percent of people search for medications, treatments and health recommendations online.
You can establish yourself as an industry leader by providing your audience the information they need, and they will be more likely to trust you when it’s time to make a purchasing decision.
2. Patients want more control over their data
Modern healthcare patients are expressing more interest in having on-demand access to medical records and ownership of personal data. This comes from a general sense of discomfort with insurance companies using their data to sell services, though people are usually fine with physicians having access to data to improve their services.
Consider what your clinic can do to put more power in the patients’ hands if you want to attract more people to your facilities.
3. Healthcare needs to be more affordable
With more healthcare options that are easy to find online, people are waiting to find the most affordable options before taking action on a purchase. You may have some of the most enticing marketing strategies in the world, but if a competitor offers services that are similar to yours at a more affordable rate, they’re more likely to get the patient.
Lowering your costs or introducing more promotions can help you attract more patients to your healthcare facilities instead of your competitor’s.
Talk to Burg & Co. about healthcare marketing online
The marketing professionals at Burg & Co. have a rich history in helping healthcare professionals improve their digital presence to increase leads and conversion rates. Contact us today to find out how we can help your clinic attract more patients and improve its ROI.