Why health care practices need to be more active on social media

Long gone are the days when social media was just a way for teenagers to keep socializing after school. These days, social media connects friends, family members and the brands they follow all across the world. 

Your health care practice needs to be active on social media to connect with a wide range of potential members of your target audience. With social media, you can engage with them and keep your brand relevant, so your followers will be more likely to turn to your practice in times of need.

Special media allows you to connect instantly

People on social media can immediately connect with friends and family across the world to see what is going on in their lives or have a live conversation with them. When it comes to the brands they follow, people also love to be able to connect with them in a similar way.

With social media, your followers can quickly connect with you to get information about your practice or ask questions that you can promptly respond to. This helps establish your brand as an industry authority, which patients will remember when they are looking for treatment for an illness or injury.

Social media is a great way to collect reviews

Reviews from reputable sources like Facebook, Yelp or Google help web users determine whether your practice is trustworthy. Since a large portion of your target audience is likely active on Facebook and other forms of social media, it’s easy for them to leave reviews or to read the reviews of others. 

Be sure to thank people for leaving positive reviews and to respond politely to negative reviews and offer solutions for the problem. People will see how you respond as a reflection of your brand. If you respond well, people may be more forgiving of negative reviews and even the person who left the negative review might change it once satisfied.

Social media helps you educate your patients

A lot of misinformation about health and wellness spreads like wildfire on social media. Unfortunately, many people are quick to fall for this misinformation, which can lead to harm. For example, with the current COVID-19 crisis, misinformation about wearing a mask causes many people to disregard the health of themselves and of others.

Since our brand is an industry expert, the information you share has more weight to it. Speaking out against misinformation has more authority when it comes from you. By being a helpful source of information for your followers, you can further establish yourself as a trustworthy brand that they are likely to turn to in times of need.

Partner with Burg & Co. today for help with your social media marketing

We know how hard it is for health care professionals to find the time to dedicate toward managing their social media presence. That’s why we work closely with practices like yours to get to know your brand, your image, your voice and your goals to help develop and maintain a social media strategy that works for you.

Are you ready to get in touch and see what we can do to help you improve your social media strategy as part of a well-rounded digital strategy? Contact our team today for more information about social media marketing or to schedule a complimentary consultation.

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