What is social media marketing and do I need it?

When you think of social media, what comes to mind? Probably connecting with friends and family, right? Of course, connecting with friends and family is one of the primary attractive points of social media, but it is much more than that. It is a useful tool for brands to connect with clients and potential clients on the digital landscape. 

Hower, this connection doesn’t just happen when a brand makes a Facebook or Twitter account. A carefully cultivated strategy is involved. This is what’s known as social media marketing.

Virtually any brand that wants to grow its visibility online can benefit from social media marketing. Whether you do it on your own or partner with an agency to manage it, you can craft a social media marketing strategy to engage with your followers online and reach more potential new followers.

Take a look below for an outline of what a social media marketing strategy involves.


Sorry if it seems redundant, but the first step in a social media marketing strategy is to strategize. Identify your goals. Identify which platforms your target audience is most active on. Identify what kind of content your audience will be most interested in. Outline performance milestones. 

Think about your brand and what you want to achieve and how your social media can help. Write this down and begin forming an outline of a long-term strategy. 

Posting content

Regularly posting content at least three or four times per week helps keep your social media followers engaged, and it helps drive the chances of your content being shared by your followers. Your strategy should include an outline of the best times to publish content for your target audience and a schedule for posts. Vary your posts. Don’t just advertise. Publish useful, informative and entertaining content that will be more engaging than a bunch of spray about your brand.


Respond to comments. Answer questions. Thank people for positive feedback. Constructively respond and offer solutions for negative feedback. 

Make sure your notifications are turned on and that you or someone is dedicated to regularly checking your brand’s social media. Your level of engagement shows your dedication to your followers, who will more likely think positively of your brand because of it. 


Unlike traditional means of marketing, such as television ads or billboards, social media marketing offers you live, fine-tuned analytics. You can monitor how many impressions posts receive, how many clicks your content receives, how many new followers you have, how your advertising is doing, how a hashtag is trending and more.

Being able to monitor these analytics in real time is powerful for social media marketers. They can use the information they find to make strategy shifts that help improve performance. 

Paid advertisement

Paid search isn’t a requirement, but it does help boost your visibility. A paid social media advertisement can help get your brand in front of the eyes of a relevant target audience who is not already familiar with you or following you. If you are just starting out on social media or your brand is not reaching a lot of followers with your strategy, implementing paid advertisements could give you the boost you need.

Ready to connect with your followers? Burg & Co. can help

Is a lot of your target audience active on social media platforms? Without social media marketing, you’re missing out on this vast potential of new followers, visitors and leads. However, we understand that not everyone has the time, energy or skills to invest into social media marketing. But we do.

Our team has years of experience in helping businesses improve their digital presence and social media marketing strategies. If you’re looking to perform better on social media and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about social media marketing or to schedule a complimentary consultation.

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