What is an SEO consultant and why should your healthcare clinic hire one?

When you have a healthcare clinic, there are many aspects of your business that are required to be handled by in-house staff. Employees like licensed assistants, receptionists and healthcare administrators are likely clocking into work at the clinic every day. But with nonmedical personnel, such as a marketing team, it’s common to outsource the tasks. 

Search engine optimization, or SEO, is often one of the pillars of a successful marketing strategy. With SEO aspects like keyword research, high-content quality and internal links, you can move your clinic’s site higher and higher up the search engine results pages (SERPs) for what your potential and current patients are looking for. But should you hand the SEO reins over to a professional, like an SEO consultant?

We’ll talk about what an SEO consultant does and the benefits that your healthcare clinic can gain by hiring one. 

What does it mean to be an SEO consultant?

An SEO consultant is an independent specialist in the process of improving a business’s presence on search engines. Their objective is to improve your clinic’s brand awareness and organic website traffic by helping your site and content rank high on SERPs for potential and current patients. With the right strategies, an SEO consultant can help improve important key performance indicators (KPIs), such as patient acquisition and revenue. 

The responsibilities of an SEO consultant for a healthcare clinic often include:

  • Completing keyword research for relevant trending keywords. 
  • Creating high-quality content that targets relevant demographics.
  • Optimizing your clinic’s site for search engine algorithms.
  • Ensuring that your site is mobile-user friendly.
  • Tracking SEO progress through analytics.
  • Running SEO audits to find gaps in your website’s performance.
  • Recognizing and fixing technical SEO problems.
  • Analyzing data to determine effective SEO strategies.

Benefits of hiring an SEO consultant for your healthcare clinic

It’s important to know when it’s time to bring in a professional, like SEO consultants from BURG+CO., and that means understanding the value that they can bring to your clinic.

There are many reasons that you should consider hiring an SEO consultant for your healthcare clinic, including: 

  • Staying on top of algorithm updates  — It seems like every time you turn around, there’s a new change to Google. If your expertise is in health and wellness, you’re not expected to understand how the world of search engine algorithms works. But an SEO consultant understands the intricacies of a search engine and how to adapt to algorithm updates that may be affecting your rankings.
  • Fresh perspective — If you’re looking into the idea of an SEO consultant, then it’s possible that you’ve tried your hand at it yourself. It’s easy to get stuck on one path when it comes to SEO, such as having a specific format for your title tags. But an SEO consultant can help you shake things up and explore different courses of action. While consistency is important in marketing strategies, so is keeping your patients interested and engaged.
  • Cost-effectiveness — It’s no secret that many decisions for your clinic come down to the expense. Hiring an SEO consultant for your healthcare clinic is a cost-effective option because it reduces the need for hiring a salaried in-house specialist, or funding the training resources for your current employees. SEO consultants are contractors who work on a project-by-project basis, making them a long-term, cost-effective option.   

An example of how an SEO consultant can help your healthcare clinic

An SEO consultant can help your healthcare clinic by getting your name in front of the right people on SERPs. But what does that actually look like? Let’s run through a quick scenario that an SEO consultant might carry out for a clinic.

If you’re a clinic that specializes in surgical rehabilitation, an SEO consultant can find out what surgery-based keywords are being searched for in your area using keyword databases. They see that “knee surgery side effects” is a highly searched keyword in your city at the moment. They can look at how it’s been covered by competing clinics. They’ll create a post for your site titled “10 common side effects of knee surgery,” with an optimized title tag and meta description. They can ensure that the page doesn’t have technical issues, such as broken links. After it’s posted, they’ll track how the post ranks on the SERPs over a period of time, as well as see how much traffic and lead generation come from it.

Scenarios like this show how an SEO consultant can improve your online visibility to increase traffic and conversions, leading to more patients and revenue.

Want to attract new visitors to your website with the help of an SEO consultant? BURG+CO. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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