Whether it be a casual scroll through your social media feeds during your breaks at work or online shopping from your couch, it’s likely that you’re using your phone multiple times throughout the day. While mobile devices used to only be used for communication, they are now used to access any type of information, entertainment and consumer opportunity that you can think of. That’s why there’s a high likelihood that a prospective customer will click on your site while using their cellphone.
Did you know that more than 60% of website traffic comes from mobile device users? While increasing website traffic is always a high priority for marketing, it’s important that your site is truly mobile friendly. Without a mobile-friendly website design, your company may struggle to obtain the conversions that you’re looking for.
We’ll discuss why it’s important to have a mobile-friendly design for your website before diving into how you can actually accomplish it.
How a mobile-friendly website layout can impact your business
When you’re building your company’s website, you might not think about how the design will translate differently from a computer or desktop to a cellphone. However, due to the smaller resolution, varying screen sizes and different capabilities, your website won’t look the same across all devices. If you don’t incorporate a mobile-friendly design into your website, you may be missing out on many opportunities to reach your target audience.
Having a mobile-friendly design for your website is important because it:
- Improves user experience — If your website isn’t easy to navigate on a mobile device or it takes a while to load, there’s a good chance that the user won’t even try to wait or figure it out. They’ll likely click right off without engaging or making a purchase. Not only does that decrease your conversion rate, but it can also lead to a high bounce rate. By optimizing your website’s mobile user experience, it can have a positive domino effect on other important analytics, including your lead conversion rate.
- Increases social media engagement — There are more than 4 billion social media users around the world. While social media can be used on desktops, it’s likely that every active social media user has the applications downloaded on their cellphone. If the content on your site is mobile friendly, it’s easier for site users to share it on their social media. This can broaden your reach, increase your click-through rate and boost your reputation.
- Helps search engine visibility — Search engine algorithms want to recommend sites to people that are accessible, no matter where they are. That’s why when you put an inquiry into a search engine, such as Google or Bing, the high-ranking results are the ones that are mobile friendly. When you have high keyword ranking on search engine result pages, it can increase your site traffic and click-through rate.
How to make your website mobile friendly
Now that we’ve talked about why your website should be accessible to mobile device users, it’s time to talk about how you can go about doing so. There are a variety of technical aspects that make a site easy to navigate on a cellphone, including:
- Responsive layout — A website should be adaptable to whichever device it’s being opened on. When a site is mobile friendly, the layout can be rescaled to the smaller screen size.
- Optimized site speed — Having a quick loading speed is essential to the mobile user experience. Any delay can contribute to a high bounce rate and low conversions. You can improve a site’s mobile speed by optimizing the images and reducing redirects.
- Decluttered design — When a site is open on a small screen, only the essential elements should be included in a straightforward manner. If you have too much on display, it can be overwhelming and difficult to navigate.
At BURG+CO., our website design and management services can help you create a mobile-friendly design for your website to ensure that a user can access your content from any device with ease.
Want to attract visitors to your mobile-friendly website? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
