When you get sucked into your phone in your free time, it’s normal to bounce from one thing to the next. You could start off by watching TikToks, move over to Facebook to check on what your college friends are up to, play a game of Solitaire and then settle in to watch a one-hour video on YouTube.
But when it comes to customers clicking on your site, you want them to stay as long as possible.A bounce rate refers to the percentage of users who land on one of your site pages and leave without engaging. It’s calculated by dividing the number of visitors who leave your site after viewing a page by the total number of visitors. Do you find that your analytics are consistently showing a high bounce rate? We’re here to help.
We’ll discuss a few strategies that can fix your high bounce rate for improved engagement and conversions. We’ll also go over the services that BURG+CO. offers that can help.
4 fixes for a high bounce rate
You want your bounce rate to be as low as possible. A good bounce rate is usually under 40% and means that more than half of your site visitors are navigating to more than one site page, engaging with your content and moving closer to converting into a customer. A bounce rate is usually considered high if it’s more than 55%, and it requires some strategy to lower it.
Your bounce rate is also a contributing factor to your search engine optimization (SEO) efforts. If the search engine algorithms view your site as having low quality, lack of engagement and difficult navigation, you may rank low for relevant keywords.
Here are four fixes that you can test out to lower a high bounce rate:
- Update the site design — It’s no secret that we all love a nice aesthetic. If your site’s design doesn’t appeal to the user, or it’s outdated, they may click off. First impressions mean everything. If you’re trying to lower a high bounce rate, try to update your site’s design to make it engaging and modern while still being consistent with your brand’s personality.
- Check for accessible calls to action (CTAs) — If a person clicks on your site and they don’t know what step they should take next, they may think that it’s not worth the effort to dive deeper and just click off. That’s why it’s important to make sure that there’s a call to action readily available and accessible on every page of your site. A CTA leads to increased engagement and conversions by moving the user along the customer journey.
- Fix broken links — A user doesn’t want to interact with a site that has errors, such as links that lead to error pages. They can take it as a sign of a low-quality brand or even a scam. Do an audit of your site to catch technical issues, like broken links. With working links, especially internal links, a user can further navigate the pages of your site. This can lower your bounce rate while also increasing engagement and conversions.
- Improve mobile experience — It’s impossible to deny the role that mobile devices play in user experience for companies. More than 60% of website traffic comes from mobile device users. So if your site isn’t compatible with smartphones, it’s likely that you’ll have a high bounce rate. You can improve the mobile experience by optimizing the speed, having a consistent layout and simplifying the navigation.
At BURG+CO., our conversion strategy services, as well as our website design and development services, can help you strategize about how to lower a high bounce rate. This can mean everything from optimizing your website to improving your calls to action. We know what it takes to have a site that not only attracts visitors, but also keeps them interested long enough to convert to customers.
Want to lower your high bounce rate to keep visitors on your site? BURG+CO. can help
Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at BURG+CO.
Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.
