Social media marketing news: Week of February 15, 2021

Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends in the field.

We’re always coming across important social media marketing news as a direct result of our line of work, and we think it’s important to share what we come across with our partners. This week, we’ll go over some news from Twitter, Facebook and TikTok.

Twitter is testing an “undo” feature for sent tweets

On Twitter, once you post a tweet, you can either leave it there or delete it. To the dismay of those who made a post to see a typo immediately, there has never been an editing option. The best option has been to delete the Tweet and post a new one, but by that point, the damage may have already been done.

Now, Twitter is testing a feature that will enable users to recall a tweet within a short time frame before it gets locked in and can no longer be edited.

Facebook adds some new monetization features for creators

Facebook has announced it will be launching new monetization features for creators, with a focus on short video clips. Creators can now start earning money from short videos by including short ads.

This is likely a move to take on TikTok, which has yet to finalize its revenue-share programs. Creators may be more inclined to produce exclusive content on Facebook, which can attract more users to that platform from TikTok.

TikTok is providing tools to help brands on its platform

TikTok has recently launched a new platform that helps businesses achieve their goals on its platform. These tools are simplified to help business professionals of a wide variety of backgrounds — not just marketers — figure out what they need to do to connect with their audience on TikTok.

Burg & Co. can be your partner for social media marketing

Managing social media marketing on your own can be difficult when you already spend a lot of time in other areas of your business. That’s why we’re here. We build social media marketing strategies that help attract and retain followers who are more likely to convert into leads and clients. If that sounds good to you, we’d love to get in touch and discuss how we can work with you to help you improve your brand’s social media strategy.
Contact our team today for more information about social media marketing or to schedule a complimentary consultation.

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