Social media marketing news: Week of August 19, 2019

Social media marketing news can be fast-paced, even when compared to other areas in marketing. The variety of platforms, the changes in policy and best practices, and the rise of new trends like paid advertising can all make for a turbulent environment. 

This is why so many successful marketers spend a large portion of their time keeping up with the latest industry news — or turn to a partner to help. This week, there are a couple of exciting items shaping the world of social media marketing. The first covers Facebook’s revenue growth for the second quarter of 2019, and the second shares an interesting trend that points to the growth of “disruptor” direct-to-consumer brands. 

Facebook ad revenues climb 28% in the second quarter of 2019

In a recent earnings report, Facebook claimed $16.9 billion in advertising revenue for Q2, which represents a 28% increase over 2018. According to leaders, including Facebook COO Sheryl Sandberg, much of this was built on mobile-first video, which accounted for more than 50% of the video revenue for the social media giant. To get attention in this ever-growing and more crowded marketplace, advertisers need quick, attention-grabbing content that makes its points quickly and clearly. 

Report shows 48% of consumers have shopped with “disruptor brands”

Direct-to-consumer brands — think mattresses, razors, cosmetics, leggings — are increasingly disrupting the marketplace for more traditional companies and retailers. A new study from the Internet Advertising Bureau backs this up. Almost half of all consumers surveyed report shopping with one of these so-called “disruptor brands.” 

As you might expect, these shoppers tend to belong to younger age groups than those who shop with traditional brands and also consider their purchases to be a form of self-expression that they often share through social media channels. Whether your business or brand is direct-to-consumer or follows a more traditional model, this highlights a growing need to be present and involved with building and nurturing an online audience, particularly through social media. 

Burg & Co. will help you navigate the social media waters

Whether you’re trying to build, overhaul or refine your social media marketing strategy, Burg & Co. can help. Our digital expertise includes an in-depth knowledge of and proven experience on how to tell the right story for your brand organization through social media platforms. 
To learn more about our services, contact us today.

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