Social media marketing news: Week of April 20

Social media marketing continues to change the way we look at digital marketing as a whole on almost a weekly basis. With this communication platform offering new ways to interact with your audience and build a following, savvy marketers need to know the latest trends in the field. 

We’re always coming across important social media marketing news as a direct result of our line of work, and we think it’s important to share what we come across with our partners. In our roundup this week, we cover Facebook’s soaring numbers during the coronavirus outbreak, LinkedIn’s announcement of Instagram-like stories and YouTube’s staff shortages. 

Despite soaring traffic, Facebook struggles during coronavirus pandemic

With the ongoing 2019 coronavirus disease (COVID-19) pandemic sending people online in response to the need for social distancing, Facebook has reported a 50% increase in messaging and a doubling of video calls in some of the places hit hardest by the virus. Since much of the traffic increase is on nonmonetized services, the social media giant claims it is being hit as hard in revenue as many other businesses during this time. 

Right now, representatives say the company is focused most on keeping services stable and functional. However, with so much of the workforce currently working remotely, they are facing challenges with logistics. Any social media marketing efforts that are based on Facebook or its subsidiary Instagram should proceed with an awareness of these developments and expect potential delays and slowdowns to the service. 

LinkedIn testing stories

Story-based sharing first originated on the Snapchat platform, but it quickly spread to Instagram and Facebook where it broke into the mainstream. As an alternative to traditional posts, stories give users a more informal and conversational way to share what’s going on. 

Now, the professional networking site LinkedIn has announced it is currently testing a story function internally and is “excited” to share it with users. According to representatives from the company, they are experimenting with the different ways that this form of sharing can be adapted into a professional context. 

YouTube automates video review process in response to staff shortages

 Many companies are facing staff shortages, and YouTube is no different. In an effort to protect its workforce and allow for remote working, YouTube announced on its company blog that it would be automating its video review process. According to the post, this means that because they will be erring on the side of caution for its community guidelines, some users and creators may see an increase in removals.

Burg & Co. Marketing can help you understand and implement the latest social media marketing news and trends

Our team of digital marketing experts and storytellers are committed to keeping up with all the latest developments and news in the social media marketing world. Our depth of expertise can help your business stay nimble and adapt to the changes that are driving not just marketing, but the world at large. 

To find out more about how we can help you achieve your marketing goals during these challenging times, contact us today. We’ll be glad to schedule a free marketing consultation. 

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