Identifying the purpose of your brand’s social media marketing

So many businesses jump into the social media marketing pool without a basic plan. 

Yes, billions of people are on social media platforms. In fact, for many, social media platforms such as Instagram or Facebook are the entirety of the internet. But without understanding the purpose of social media marketing for your brand, there’s a good chance you won’t be able to capture its full potential. 

There are a wide range of goals a company can try to achieve on social media — and most businesses have multiple objectives. By reading this overview of what businesses can do with social media marketing, we hope you can better identify your brand’s purpose. 

Social media marketing is a powerful tool 

Just like your personal profile on a social media platform like Facebook represents you online, social media marketing does the same thing for your business. You probably intuitively understand what your purpose is for your personal profile — share some memes, reconnect with school friends, keep in touch with family — but it can be harder to understand what it can do for your business. Here are some of the main objectives businesses go after on social media: 

  • Brand awareness — If you’re a new brand, being present and steadily growing followers on the right social media platforms can serve to just get you out there. Depending on your business model, this can prime potential customers to automatically think of you the next time they need your product or service. 
  • Community building — Social media can be a hub for your brand. For many companies, it can serve as a secondary customer service department, fielding questions and concerns for potential and current customers. If you do it right, you can build a thriving community of people who are loyal to your business and will spread awareness of your brand. 
  • Sharing content — If your business has any kind of content marketing strategy, social media is essential to sharing and distributing blog posts, press releases, white papers, videos, podcasts, webinars and any of the content you’re creating. If you have a big presence on social media, your content will have no problem reaching the people it needs to. 
  • Driving sales and leads — Social media platforms are also becoming serious advertising platforms. Facebook Ads is second only to Google Ads for market share, and the two hold an effective duopoly on the industry. This means that companies that want to reach a large audience and drive traffic to their website for lead and sales generation are increasingly turning to social media advertising. Depending on your objectives, paid social media advertising may be right for your business. 

Burg & Co. can help you find your social media marketing purpose

Successful businesses need a social media marketing partner to help them navigate this complex area. At Burg & Co. Marketing, our social media professionals have helped brands large and small find their footing and meet their objectives. No matter what is best for your unique needs, we’ll ensure that any campaign is designed with profitability and return on investment (ROI) in mind.

Contact us today to learn more. We’re happy to offer a free marketing consultation to help you identify your needs and opportunities.  

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