How to optimize your website in the back end

When it comes to search engine optimization (SEO), we often talk about what to do on the visible portions of your site. For example, creating helpful content that is cultivated around high-performing keywords is a crucial part of your SEO strategy. However, there is a lot involved in your SEO strategy that is, for all intents and purposes, invisible. We’re talking about back-end optimization.

What is back-end optimization?

Back-end optimization can be thought of as the more technical side of SEO. It involves the optimization of the technical components that are not seen or used by a web user. Instead, these components are used by search engine crawlers and bots to better understand your website and its content. 

By optimizing the back-end components of your website, you can help search engines get a better idea of what your site contains. The better you are able to help the search engine crawlers and bots, the greater chances you have at them ranking your content higher in their search engine results pages (SERPs).

Tips for how to optimize your website in the back end

Back-end optimization looks a little different for everyone depending on the nature of their site and where they are hosting it. For example, back-end optimization looks different for someone using Wix and someone using WordPress. However, there are some common back-end optimization elements that all SEO professionals should make sure they’ve covered, including:

  • Ensuring there is a sitemap and that it has no errors.
  • Ensuring that meta information is accurate.
  • Ensuring that images have alt tags.
  • Ensuring that pages you want to be indexed are marked as visible and that pages you want to keep gated are marked as not to be indexed.
  • Ensuring that your pages have the correct structured data markup.
  • Monitoring traffic and keywords and analyzing your conversion strategy.

Want to attract new visitors to your website? Burg & Co. can help

Increasing traffic to your website plays a role in increasing conversions and leading to new clients. However, it’s difficult to attract visitors to your site when you don’t know what to do. Fortunately, this is what we specialize in at Burg & Co.

Our team has years of experience in helping businesses improve their digital presence to attract new leads and retain existing ones. If you’re looking to perform better in search engine results and attract more visitors to your site, we’re ready to talk to you to see how we can help. Contact our team today for more information about digital marketing or to schedule a complimentary consultation.

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