by Kelly | Feb 9, 2020 | Pay Per Click Marketing
Pay-per-click (PPC) advertising is a form of digital marketing where advertisers bid on certain advertising keywords in an auction. The winner of the auction will then run an advertisement based on the agreed-upon cost per click (CPC) for the keyword. The...
by Kelly | Feb 8, 2020 | Pay Per Click Marketing
If your business is built on generating leads through your website, pay-per-click (PPC) advertising can be a very powerful tool. As the name implies, PPC is an auction-based form of advertising that is based on paying a set amount every time a user clicks on an...
by Kelly | Feb 7, 2020 | Pay Per Click Marketing
If you search for anything on Google, Bing or another search engine, typically the first three results will say “Ad” before the listing. This means that these high-visibility spots are paid advertisements by businesses and other organizations looking to gain increased...
by Kelly | Jan 29, 2020 | Pay Per Click Marketing
Google Ads, formerly known as Google Adwords, is the largest platform for pay-per-click (PPC) advertising on the internet. While there are other digital advertising platforms, Google is arguably the most important player by a wide margin, boasting a 73% market share....
by Kelly | Jan 16, 2020 | Pay Per Click Marketing
Also known as banner or visual advertising, display advertising is a form of pay-per-click (PPC) digital advertising that appears. As the name implies, display advertising involves the use of imagery to convey information about your company, brand, products and...
by Kelly | Jan 15, 2020 | Pay Per Click Marketing
In digital marketing, paid search is a term for search engine results, such as those found on Google, that are paid for by advertisers. This is in contrast to the organic search results that are generated by ranking algorithms utilized by search engine companies....
