by Kelly | Aug 8, 2020 | Marketing Strategy, Mental Health Marketing
Facebook is the most popular social media platform in the world with more than 2 billion active users every month. If your mental health organization is striving to reach out to people online, Facebook is one of the most important places to be. There are ways you can...
by Kelly | Aug 7, 2020 | Marketing Strategy, TikTok Marketing
Toward the end of 2017, a little video app called TikTok was released. TikTok allows users to upload short videos that can be viewed and shared by others on the platform. At first, the app grew quietly. Then it exploded. In Q1 of 2019, TiKTok was the most...
by Kelly | Aug 2, 2020 | Digital Marketing, Marketing Strategy
Business owners love billboards. They love TV ads and newspaper ads. We don’t entirely fault them for this. It’s satisfying to see your brand displayed on something large or tangible. However, while you might like the look or feel of a traditional marketing ad like...
by Kelly | Jul 7, 2020 | Digital Marketing, Healthcare Marketing, Marketing Strategy
We know it feels nice to see your practice on a big highway billboard, but the reality is that your billboard may not be as effective as you want it to be. This is unfortunate because billboards can be expensive to create and keep up. Alternatively, you should...
by Kelly | Jun 1, 2020 | Healthcare Marketing, Marketing Strategy
If you’re someone who operates a health care facility, you know how important it is to have a good marketing strategy. Your marketing strategy helps you reach potential patients to help them get the treatment they need and to help keep your facility operating....
by Kelly | Apr 11, 2020 | Marketing Strategy, Pay Per Click Marketing, Search Engine Optimization
Search engine marketing (SEM) is a term usually used in contrast to search engine optimization (SEO) due to its use of paid advertising over organic results. Since organic SEO efforts basically amount to free advertising, many businesses and webmasters may question...